Senior Manager, Co-Brand Growth Marketing - Samsung Galaxy Card

Samsung Electronics•New York, NY

2d•$166,000 - $205,000

About The Position

Samsung Electronics America is hiring a Senior Manager, Co-Brand Growth Marketing to scale customer acquisition and account growth for the Samsung Galaxy Card, launched in the United States with Barclays as issuer and Visa as network. The role owns the acquisition strategy, upper- and mid-funnel optimization, and customer acquisition cost (CAC) performance through Samsung’s owned ecosystem and external channels. It combines strategic direction and hands-on orchestration, relying on agency management and cross-functional influence rather than direct reports. The role develops integrated campaigns, optimizes the wallet-first application journey in Samsung Wallet, manages acquisition budgets and Joint Marketing Funds, and coordinates marketing execution and compliance approvals with Barclays and Visa. It also leads go-to-market strategies for new card features and enhancements, aligning teams across Samsung’s U.S. and Korea offices. First-year priorities include establishing an efficient campaign and legal approval process, increasing quality application submissions while maintaining target CAC, launching a new acquisition channel or wallet-conversion journey, and meeting approved-account targets. Regular full-time employees can access benefits including medical, dental, vision, and life insurance; 401(k); an employee purchase program; tuition assistance and a student loan program after 12 months; paid time off; wellness incentives; and other benefits. Eligible employees may also receive MBO bonus compensation based on company, division, and individual performance. The expected salary range is $166,000–$205,000; actual pay depends on relevant skills and experience and comparison to other employees in the role.

Requirements

10+ years of growth, performance, or partner marketing experience.
Proven track record managing substantial acquisition budgets and driving CAC efficiency.
Ability to drive large-scale commercial results as an individual contributor through agency management and cross-functional influence rather than direct reports.
Hands-on experience diagnosing funnel drop-offs, analyzing customer acquisition data, and designing multi-channel experimentation roadmaps.
Strong stakeholder management skills, including building trust with financial partners and aligning matrixed internal departments.
Ability to present performance metrics directly to executive leadership.
Exceptional agency and partner management skills, including drafting agency briefs, directing creative and media strategies, and holding vendors accountable for performance.

Nice To Haves

Direct credit card or regulated fintech experience, including familiarity with co-brand card programs, regulated consumer fintech or banking, compliance processes, and issuer/network dynamics.
Experience with digital wallet adoption or mobile-first financial product marketing.
Familiarity with marketing analytics, CRM platforms, and attribution tracking.

Responsibilities

Own acquisition strategy and performance targets through application submission, optimizing budget allocation and CAC across owned and paid channels.
Diagnose funnel bottlenecks and execute testing roadmaps to increase qualified application submissions, with Samsung Wallet as a core wallet-first conversion journey.
Plan and run integrated campaigns across Samsung.com, Shop App, owned social, email, and push, influencing internal channel owners to secure premium placements and align audience strategies.
Build and scale external acquisition channels, directing agency partners across paid media, affiliates, retail, and fintech partnerships.
Manage the acquisition budget and maximize the use of Joint Marketing Funds with Barclays and Visa through performance-based investment allocation.
Build relationships with Barclays and Visa and serve as the primary marketing contact for partner brand guidelines and legal and compliance reviews of creative, campaigns, and promotional offers.
Lead cross-functional go-to-market strategies for new card features and enhancements, aligning Product, Finance, Analytics, and Legal teams across Samsung’s U.S. and Korea offices.
Establish a campaign execution and legal approval workflow across Samsung, Barclays, and Visa.
Deliver increased, high-quality card application submissions while maintaining target CAC; launch at least one new high-ROI acquisition channel or native wallet-conversion journey; and pursue year-one approved-account targets through efficient fund allocation.
Direct agency briefs and creative and media strategies, and hold external vendors accountable for performance.
Present performance metrics to executive leadership and influence matrixed internal teams and external financial partners.