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Director of Enrollment

Archdiocese of St. Louis•Perryville, MO

About The Position

The Director of Enrollment develops and implements strategies to increase student enrollment, strengthen retention, and build long-term relationships with prospective and current families across the Archdiocese of St. Louis K-12 school system. The Director serves as a primary point of contact for prospective families and works with students, parents, faculty, staff, and school administration to identify and address barriers to enrollment and continued attendance. The position coordinates recruitment and retention efforts across the school community. It promotes school programs and experiences, builds relationships with regional partners, tracks enrollment and retention metrics, and helps families connect with appropriate school personnel and resources. The role requires collaboration, proactive communication, professionalism, and appropriate confidentiality when handling sensitive matters.

Requirements

  • Demonstrated ability to develop enrollment and retention strategies for a K-12 school system.
  • Ability to build relationships and engage prospective families and regional community partners.
  • Ability to collaborate and communicate proactively with students, parents, faculty, staff, and administration.
  • Ability to identify and address barriers to enrollment and retention, including financial concerns, special needs, transportation, and individual circumstances.
  • Ability to track and analyze recruitment, enrollment, and retention metrics.
  • Ability to handle sensitive student and family matters with confidentiality and professionalism.

Responsibilities

  • Develop and implement strategies to increase enrollment throughout the K-12 school system.
  • Serve as a primary contact and relationship manager for prospective students and families, engaging them throughout the enrollment process.
  • Communicate school offerings, including academics, Catholic faith formation, athletics, extracurricular activities, student accomplishments, tuition assistance, and school culture.
  • Use school resources and communication channels—including meetings, presentations, print and digital communications, advertising, promotional activities, and community outreach—to support recruitment.
  • Build relationships with parishes, community organizations, families, alumni, and regional partners to increase awareness of the schools.
  • Research why families do or do not enroll and identify opportunities to improve the prospective-family experience.
  • Track recruitment activity, inquiries, applications, enrollment, and other relevant metrics.
  • Promote a school-wide culture focused on student and family retention.
  • Work with faculty, students, parents, and administration to understand why students remain enrolled or consider leaving.
  • Identify barriers to continued enrollment and develop proactive strategies to address concerns before they lead to withdrawal.
  • Develop intervention and follow-up processes for families considering leaving the school.
  • Help ensure student and parent concerns are heard and directed to the appropriate school personnel, and facilitate communication when concerns arise.
  • Handle sensitive student and family matters with appropriate confidentiality and professionalism.
  • Monitor retention trends and provide administration with regular feedback on concerns, barriers, and opportunities for improvement.
  • Establish annual enrollment growth goals with administration and develop a sustainable plan to increase class sizes and overall enrollment over time.
  • Establish a measurable annual retention goal and develop strategies to achieve and sustain it.

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