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The Regional Marketing and Communications Director oversees the strategic planning, direction, implementation, and measurement of marketing and communications initiatives in an assigned region. The role adapts the system’s marketing and communications strategy to the region, builds brand equity and reputation, tracks regional performance indicators, and advises regional executive leadership. The director supervises regional marketing and communications professionals and manages the people, agencies, resources, and budget needed to meet regional and organizational goals. The position establishes regional marketing plans and budgets aligned with strategic and operational goals; oversees social, digital, and reputation programs; coordinates consumer-facing marketing and internal communications; and manages regional media relations and crisis communications. It works with analytics teams to assess messaging and performance across platforms, identify trends and opportunities, and improve results. The role also ensures compliance with applicable laws, regulations, accreditation standards, and organizational policies. The description notes that duties may change and is not an exhaustive list.
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Job Type
Full-time
Career Level
Manager

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