Communications Director Jobs

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Regional Marketing and Communications Director - Baton Rouge

Ochsner Clinic Foundation•New Orleans, LA

About The Position

The Regional Marketing and Communications Director oversees the strategic planning, direction, implementation, and measurement of marketing and communications initiatives in an assigned region. The role adapts the system’s marketing and communications strategy to the region, builds brand equity and reputation, tracks regional performance indicators, and advises regional executive leadership. The director supervises regional marketing and communications professionals and manages the people, agencies, resources, and budget needed to meet regional and organizational goals. The position establishes regional marketing plans and budgets aligned with strategic and operational goals; oversees social, digital, and reputation programs; coordinates consumer-facing marketing and internal communications; and manages regional media relations and crisis communications. It works with analytics teams to assess messaging and performance across platforms, identify trends and opportunities, and improve results. The role also ensures compliance with applicable laws, regulations, accreditation standards, and organizational policies. The description notes that duties may change and is not an exhaustive list.

Requirements

  • Bachelor’s degree in communications, marketing, business administration, or a related field.
  • At least 5 years of experience in communications strategy, planning, management, and measurement, including 3 years in management.
  • Exceptional verbal and written communication skills, including the ability to present information clearly and professionally to people at various levels.
  • Ability to manage staff and a regional marketing and communications budget and be accountable for results.
  • Ability to analyze information and make recommendations.
  • Excellent interpersonal skills and ability to build relationships with staff, physicians, and senior leadership.
  • Initiative, strong attention to detail, project management and organizational skills, and analytical and problem-solving skills.
  • Computer skills and dexterity for data entry and retrieval of job information; proficiency with computers, software, and web-based applications.

Nice To Haves

  • Master’s degree in communications, marketing, business administration, or a related field.
  • At least 7 years of communications experience and/or communications experience in a healthcare system or nationally ranked hospital.

Responsibilities

  • Establish and oversee regional strategic marketing plans and budgets aligned with regional and system-wide goals.
  • Oversee social, digital, and reputation programs.
  • Build brand equity, improve reputation and brand position, and contribute to employee engagement and desired culture in the region.
  • Ensure timely delivery of marketing programs to acquire, retain, and engage consumers and enhance the organization’s image and reputation.
  • Work with marketing and communications analytics teams to measure messaging across platforms and tactics, assess performance indicators, and identify trends and opportunities.
  • Align regional internal communications with system internal communications to leverage platforms and drive employee engagement.
  • Manage regional media relations and crisis communications.
  • Supervise regional marketing and communications team members and provide coaching and development.
  • Manage outside agencies, internal resources, and budgets to maximize results and achieve regional and organizational goals.
  • Remain knowledgeable about applicable laws, regulations, accreditation standards, and regulatory requirements, and ensure compliance.
  • Perform other related duties as required.

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