Director Corporate Communications & Strategic PR

Samsung Electronics•Plano, TX

4d•Onsite

About The Position

Samsung Electronics America is seeking a Director of Strategic PR to join its Corporate Communications team in Plano, Texas. The role develops and executes corporate brand communications strategies and shapes public narratives around technology, innovation, and community impact. The Director strengthens Samsung’s reputation with top-tier and mainstream media, new media, and other strategic outlets, while engaging global stakeholders and leaders across business groups. The position reports to the Senior Director of Strategic PR and includes media relations responsibilities with top-tier mainstream media. The successful candidate is a strategic, creative communicator who can identify stories that resonate with external audiences, build competitive thought leadership narratives, and navigate a matrixed organization to deliver high-profile coverage. The role leads proactive storytelling, executive communications, and thought leadership programs, using Paid, Earned, and Owned approaches. It also requires strong media relationships, narrative writing, data analysis, KPI reporting, and the ability to communicate results to C-suite audiences.

Requirements

Bachelor’s degree in a related field.
15+ years of PR experience.
Experience building and executing media relations strategies that reach top-tier business, mainstream, and technology media, as well as new media such as Substack and news-fluencers.
AI fluency.
Ability to influence at all levels of an organization and work proactively and in a solutions-oriented manner in a fast-paced, changing environment.
Experience leading teams that include peers, direct reports, and agency partners.
Ability to use numbers to articulate success and lessons learned.
Strong written and verbal communication, organization, and presentation skills.
Analytical and problem-solving abilities.
Strong narrative writing skills and sound understanding of media relations.
Collaborative approach and ability to work across teams, regions, and global organizations.

Nice To Haves

Corporate communications experience.
Experience supporting B2B and B2C technology companies.
MBA or graduate degree.
Experience working both in-house and at an agency.

Responsibilities

Create and execute communications strategies that enhance Samsung’s corporate brand image.
Engage media through proactive storytelling and build relationships with top-tier media contacts.
Collaborate with business stakeholders on executive communications and thought leadership.
Use Paid, Earned, and Owned strategies to develop communications campaigns that support organizational needs and reach target audiences.
Establish a regular cadence of thought leadership for Samsung Electronics America and maintain an editorial calendar.
Support external C-suite executive communications, including media interviews, speaking opportunities, and owned content.
Develop end-to-end strategic approaches and timelines informed by media relations expertise and competitive landscapes.
Develop strong brand narratives through strategic writing and storytelling.
Analyze measurement data and report KPIs to C-suite audiences.
Engage with stakeholders and leaders across business groups, teams, regions, and global organizations on PR initiatives.