Director of PR & Communications

Norm•New York City, NY

3d•Hybrid

About The Position

Norm is seeking a Director of PR & Communications to build and lead an external communications program that strengthens the reputations of Norm and Norm Law, its affiliated AI-native law firm. The role will establish a clear, credible voice at the intersection of AI, legal services, regulation, and business. Reporting to the Head of Marketing, the Director will own PR and communications across the broader Norm organization and shape how the founder, executives, Norm Law leadership, and partners communicate with media, policymakers, clients, investors, and other influential audiences. A central focus is supporting Norm Law’s growth and reputation. The Director will work with law-firm leadership and partners to turn their expertise into compelling narratives, identify media and thought-leadership opportunities, and ensure Norm and Norm Law tell a coherent story. The role encompasses media relations, executive communications, public affairs, thought leadership, reputation management, messaging and spokesperson guidance, communications processes, agency oversight, and management of confidentiality and reputational risks. Norm prefers team members to be fluent in AI. Candidates should have practical, hands-on experience using AI in their day-to-day work and be prepared to discuss specific tools, workflows, and outcomes during interviews. The position is based in New York City with a hybrid work model and an expectation of working in the office 3–4 days per week. The salary range is $200,000–$250,000, with equity included. Benefits include a 401(k) with employer match, health, dental, and vision coverage, unlimited paid time off, daily free lunch in the office, an employee referral bonus program, and financial relocation support for a move to New York City.

Requirements

At least 8 years of experience leading PR, corporate communications, executive communications, public affairs, or media relations.
A track record of serving as a trusted communications adviser to founders, executives, senior partners, or other high-profile subject-matter experts.
Exceptional writing and editorial judgment, including experience ghostwriting executive or partner social content, speeches, essays, op-eds, and bylines.
Strong media instincts and experience building productive relationships with top-tier reporters and managing external agencies.
Sound judgment navigating sensitive topics, client confidentiality, reputational risk, complex approvals, and highly scrutinized claims.
Ability to translate technical, legal, regulatory, or policy-heavy subjects into clear and compelling public narratives.
Strong operational ownership and ability to build effective systems in a fast-moving environment with evolving priorities.
Practical, hands-on use of AI in day-to-day work; candidates should be prepared to discuss concrete tools, workflows, and outcomes.

Nice To Haves

Experience supporting a law firm, legal-services organization, professional-services business, or other partner-led environment.
Familiarity with AI, legal technology, financial services, government, or regulation.
An established network across business, technology, AI, legal, policy, or government media.
Experience supporting major company milestones, law-firm launches, practice-area growth, fundraising announcements, or regulatory developments.

Responsibilities

Develop an integrated communications strategy covering media relations, executive communications, public affairs, thought leadership, and reputation management across Norm and Norm Law.
Shape how Norm Law communicates its differentiated model, practice-area expertise, client value, and role in the future of legal services.
Partner with the Head of Marketing to turn core positioning and the expertise of the founder, executives, and Norm Law partners into social content, essays, op-eds, speeches, talking points, and public positions.
Build relationships with business, technology, AI, legal, and policy reporters; manage inbound requests, proactive outreach, interviews, and follow-up.
Maintain core narratives, proof points, Q&A, spokesperson guidance, and sensitive-issues frameworks across the technology company and law firm.
Create briefing materials, lead spokesperson preparation sessions, staff interviews, and help executives and partners communicate consistently and credibly.
Establish intake, evaluation, approval, tracking, and escalation processes for media, speaking, podcast, byline, and partner-content opportunities.
Direct external communications agencies, hold partners accountable, identify emerging issues, and navigate client confidentiality, professional obligations, and reputational risk.
Develop an understanding of Norm and Norm Law, their leadership, practice areas, audiences, narratives, and reputational priorities; build relationships with executives and partners and audit messaging, media materials, agency workflows, and communications requests.
Take ownership of the communications intake process and establish a reliable working cadence with leadership and agency partners.
Establish aligned message houses for Norm and Norm Law, including spokesperson guidance, proof points, sensitive topics, and language describing the organizations together.
Launch an editorial program for the founder, executives, and priority Norm Law partners with a consistent calendar and review process.
Present a prioritized media and public-affairs strategy covering company priorities, Norm Law practice areas, target reporters, opportunities, and risks.
Run a proactive communications program with clear ownership, deadlines, approvals, and escalation paths, and build a pipeline of executive and partner thought leadership, media opportunities, and reporter relationships.
Ensure Norm executives, Norm Law partners, agencies, and internal teams communicate from consistent messages and approved positions.