Director of Marketing, Communications & Brand

Epstein Becker & Green, P.C.•Washington, DC

1d•$200,000 - $255,000

About The Position

Epstein Becker Green is seeking a senior leader to direct the firm’s integrated marketing, communications, and brand strategy and the team responsible for top-of-the-funnel initiatives. Reporting to the Chief Business Development & Marketing Officer (CBDMO), the Director will shape a cohesive national narrative that strengthens the firm’s market position, supports business development, and reinforces its reputation for excellence, innovation, and client service. The Director will partner with firm leadership, external partners, and Marketing colleagues across business development, client events, client intelligence, technology, communications, and creative and editorial. The role brings together brand positioning, communications, thought leadership, media relations, executive visibility, crisis and reputation management, social media, change management, and awards and rankings under a forward-looking vision. The Director will also pursue placements in leading business and sector-specific outlets beyond legal publications and guide adoption of emerging tools, including AI-powered platforms. This role is intended to transform how the firm connects with clients, talent, and the wider legal and business communities. The successful candidate will combine strategic vision with operational excellence, credibility, sound judgment, and the ability to motivate teams and influence senior stakeholders. The firm is targeting candidates in Washington, D.C., New York, or Boston, but will consider candidates based anywhere Epstein Becker Green has an office.

Responsibilities

Collaborate with the CBDMO and Director of Business Development to drive firmwide marketing initiatives.
Lead, mentor, and develop a high-performing team, advancing operational excellence, succession planning, innovation, accountability, and a test-and-learn culture.
Manage external vendors, agencies, and consultants, and oversee relevant budgets and technology investments.
Develop and execute a firmwide marketing, communications, and brand strategy aligned with the firm’s strategic plan and growth priorities.
Steward the firm’s brand architecture, ensuring consistency and differentiation, and translate firm strategy and values into compelling positioning and narratives.
Advise firm leadership and partners on brand, reputation, media strategy, positioning, and high-stakes or reputationally sensitive matters.
Partner with practice groups and industry teams on targeted initiatives supporting client development and cross-selling.
Lead multichannel campaigns across digital, events, sponsorships, and paid, earned, and owned media, from strategy through execution and aligned with business development priorities.
Lead external communications, editorial planning, media and public relations, including the external PR agency, and social media strategy and team.
Amplify attorney insights through integrated thought leadership campaigns across digital, print, speaking, and media channels.
Oversee executive communications for the Chair, Managing Director, and firm leadership; own reputation strategy and lead crisis communications.
Lead the Awards & Directories team and develop a data-driven strategy to improve Chambers and other rankings and recognitions.
Lead internal communications supporting culture, engagement, and organizational change.
Guide the firm’s digital presence, including website, email, and multimedia; content governance and editorial standards; SEO/SEM, AEO/GEO, digital advertising, and marketing automation.
Establish KPIs and use analytics to measure impact and continuously improve campaigns and channels.
Act as a connector and consensus-builder across offices, practices, and business functions.