Director of Brand & Communications

Uneekor•Dallas, TX

12d

About The Position

Uneekor is seeking an experienced Director of Brand & Communications to own the company’s brand story and shape its messaging, communications, and positioning. The role defines the brand’s tone of voice and character across B2B and B2C touchpoints, including technical materials, sales presentations, website copy, and social media. It also helps guide imagery, video, CGI, and graphics so that content supports product launches, campaigns, and business objectives. The director leads internal brand and communications efforts to help employees across headquarters and regional teams tell the Uneekor story confidently. Uneekor develops golf simulation technology and software for golfers ranging from beginners to professionals. The company describes its products as trusted tools for performance analysis and enhancement, supported by a connected community of golf enthusiasts. The position requires strategic brand-building and hands-on communications work, including translating technical product information into consumer-focused benefits, partnering with product and creative teams, coordinating internal and agency execution, and adapting content for global markets. Some travel is required. Golf experience is preferred but not necessary; training will be provided.

Requirements

Bachelor’s degree in marketing, communications, journalism, business administration, or a related field.
8–12+ years of experience in brand, communications, or content roles, ideally across both B2B and B2C.
A portfolio demonstrating both long-form technical writing and short, attention-grabbing headline copy.
Experience building or repositioning a brand, rather than only maintaining one.
Experience in PR, media relations, and internal communications.
Experience marketing premium, technical, or enthusiast products to knowledgeable, passionate audiences.
Working knowledge of ecommerce and digital marketing channels.
Strong storytelling, negotiation, communication, and interpersonal skills.
Strategic and analytical thinking, with an ability to connect brand and communications work to business growth.
Ability to use data to make informed decisions.
Excellent organizational and project management skills, with attention to detail.
Familiarity with CRM and marketing automation tools.
Flexibility to adapt to changing priorities and market dynamics.
Regularly sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
Occasionally stand and walk.
Frequently lift and/or move up to 25 pounds.
Vision abilities including close vision, distance vision, depth perception, and the ability to adjust focus.

Nice To Haves

Team leadership experience.
Golf industry experience or strong golf knowledge.
Experience with gaming, simulation, or sports technology.
A love of golf; golf knowledge is not required, and training will be provided.

Responsibilities

Define, shape, and deliver overarching messaging that supports brand, marketing, and business objectives across B2B and B2C touchpoints.
Build and evolve the brand platform, including positioning, purpose, brand pillars, origin story, and brand architecture for product lines and software.
Own brand guidelines and ensure consistent application by internal teams, agencies, dealers, and partners.
Translate complex technical product specifications and features into clear, compelling, consumer-centric benefits.
Develop campaign headlines, slogans, and messaging for product launches and marketing initiatives.
Tailor messaging to audience segments, customer needs, challenges, and decision drivers.
Establish and maintain a consistent brand voice, tone, and narrative, using storytelling to build trust and emotional connection.
Partner with design, production, and creative teams to align messaging with visuals, imagery, video, and graphics.
Collaborate with product teams on technically accurate go-to-market messaging that differentiates Uneekor from competitors.
Champion content execution with internal teams and external agencies for product launches, digital campaigns, website content, and event signage.
Use insights, performance data, and best practices, particularly across social and digital channels, to improve content effectiveness and influence platform algorithms.
Oversee content adaptation and localization for global markets with translation and regional partners.
Conduct competitive analysis to evaluate market messaging, identify opportunities, and refine content strategies.
Perform some travel.