Director, Brand Communications

Strava • New York, NY

8d • $215,000 - $235,000 • Hybrid

About The Position

The Director of Brand Communications is a communications leadership role focused on expanding Strava’s brand and product awareness and reaching new audiences in the Americas. The role leads and executes consumer communications strategy in collaboration with internal teams and external agency partners, positioning Strava at the intersection of culture, society, and sport through earned media in North and South America. The position reports to the VP of Communications & Social Impact and is part of the communications leadership team. Strava uses a flexible hybrid model, with more than half of working time onsite at its New York City office, three days per week.

Requirements

• At least 10 years of communications experience.
• Exceptional media relations skills, with a proven track record of proactively securing strategic placements and strong relationships with a network of media contacts.
• Superior verbal communication and writing skills.
• Outstanding project management skills, including meeting deadlines and balancing multiple priorities.
• Proven problem-solving skills and the ability to make quick, sound decisions under tight timelines in important situations.
• Ability to independently structure and manage priorities for yourself and team members.

Nice To Haves

• A combination of agency and in-house experience is strongly desired.

Responsibilities

• Develop and execute a measurable consumer communications strategy across national and local markets, positioning Strava as the subscription at the center of connected fitness.
• Collaborate with marketing and content teams to identify spokespeople and influencers for earned media, social media, events, and partnerships.
• Identify company milestones and shape storytelling and news moments around partnerships, campaigns, cultural moments, and seasonal activity.
• Use data to uncover trends and develop newsworthy PR moments that deliver on strategy.
• Build and support a team culture that encourages autonomy and discipline in support of the corporate mission.
• Prioritize media opportunities and prepare talking points, speeches, presentations, and other supporting materials.
• Manage PR agency resources across North and South America.
• Prepare and media-train company spokespeople for interviews and speaking engagements.
• Bring journalistic curiosity and dig deeper to find stories.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed