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General Manager and Chief Operating Officer, Marcella Club

Reef Capital Partners•Park City, UT
•Onsite

About The Position

Marcella is seeking its first General Manager and Chief Operating Officer to establish and lead club operations from the foundation-building stage through long-term growth. The role oversees the development and delivery of exceptional service, a full range of amenities, strong financial performance, membership strategy, and a distinctive member experience across multiple locations and throughout the year. Amenities and operations span dining, skiing, hospitality, recreation, golf, and member programming. The GM/COO will build teams, systems, service standards, and culture from the ground up; bring new amenities online; and guide operations as the club develops. The position calls for a visible, approachable, service-driven leader who builds relationships with members and staff, communicates proactively, and creates a welcoming, connected community. The GM/COO is the Club’s ultimate ambassador and drives membership sales velocity and strategy as well as the member experience. The role also supports the Reef network of Clubs by strengthening Reef’s brand through Marcella’s performance and collaboration across the portfolio. The GM/COO reports to the Chief Hospitality Officer and Marcella’s strategic leadership team.

Requirements

  • At least 10 years of progressive leadership experience in luxury hospitality, private clubs, or destination resort management, including senior operational leadership.
  • Experience leading operational planning during development of a high-end community, including clubhouse openings, FF&E procurement and installation, and amenity activation.
  • Experience overseeing complex, multi-property or multi-amenity hospitality operations, ideally including lodging, recreation, food and beverage, and member or guest services.
  • Experience opening new facilities, building operational teams and systems, and maintaining service quality during construction, growth, or operational transitions.
  • Demonstrated ability to build, mentor, and lead teams in a service-driven environment.
  • Strong communication and interpersonal skills for engaging members, staff, ownership, and stakeholders.
  • Financial acumen, including budget development, forecasting, and management.
  • Strong understanding of luxury hospitality, ski and/or golf resort operations, food and beverage, and year-round recreation.
  • Strong food and beverage background and a record of elevating dining in a private club or luxury setting.
  • Ability to oversee golf operations across multiple courses and practice facilities.
  • Ability to build a strong member or guest community through personalized service, relationship development, proactive communication, and thoughtful programming.
  • Conflict-resolution skills and ability to make timely, well-informed decisions.
  • Commitment to delivering exceptional experiences.
  • Ability to work evenings, weekends, holidays, and peak-season schedules as needed.

Nice To Haves

  • Prior experience as a GM, GM/COO, or equivalent senior operator.
  • Bachelor’s degree.
  • Homeowners’ association (HOA) experience.
  • Experience in sales or selling club memberships.
  • Experience in mountain resort operations, including familiarity with ski valet, mountain guest services, winter programming, outdoor pursuits, seasonal staffing, guest transportation, and luxury ski operations.

Responsibilities

  • Oversee day-to-day club functions, including food and beverage, ski operations, member services, facilities, programs and events, outdoor activities, golf, and related amenities.
  • Create a consistent, high-quality hospitality experience across Marcella’s multiple locations and seasons.
  • Oversee the Family Clubhouse, Golf Clubhouse, golf practice facility and pro shop, and racquet center, including programming, staffing, service standards, and activation.
  • Direct operations at Marcella’s Mountain Lodge at Deer Valley East Village, including food and beverage, activities, pool, and the on-mountain experience.
  • Create and lead the ski member experience, including ski valet, equipment storage, mountain guest services, transportation coordination, and seasonal operations.
  • Guide the experience at Marcella on Main, including food and beverage amenities and member programming.
  • Build a high-quality recreational program covering fitness, racquet sports, pool operations, and on- and off-property outdoor experiences.
  • Develop and manage a coordinated transportation program serving Marcella facilities.
  • Lead operational planning and phased openings of new amenities, coordinating staffing, training, service standards, systems, and member communications.
  • Drive membership sales and strategy in partnership with marketing and sales teams, supporting recruitment, brand positioning, and community engagement.
  • Build relationships with members, seek feedback, anticipate needs, and promote responsive service, open communication, and a connected club community.
  • Lead proactive member communications about operations, amenity openings, construction impacts, and service enhancements.
  • Create programming, events, and shared experiences that strengthen member connections and club culture.
  • Deliver a member experience combining personalized service with intuitive technology.
  • Promote Marcella and Reef’s culture throughout club operations.
  • Recruit, develop, and lead a high-performing team and foster a member-focused culture grounded in hospitality, respect, accountability, and exceptional experiences.
  • Establish and uphold performance expectations, service standards, and accountability across departments.
  • Create operational systems, reporting tools, and processes to monitor performance, financial results, and project timelines.
  • Prepare and manage the annual operating budget, monitor revenues and expenses, implement cost-management measures, and review financial performance with senior leadership.
  • Partner with Reef leadership on long-term operational strategies and opportunities to improve efficiency, service, and member engagement.
  • Balance strategic leadership with detailed, hands-on operational management.
  • Support the Reef network of Clubs and contribute to the broader Reef brand.

Benefits

  • 401(k) plan with company match
  • Health plan with HSA match
  • Flexible paid time off
  • Cell phone service allowance
  • Discounts at company-owned resorts and golf courses
  • Annual performance incentive
  • Relocation support if not local

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Based on current job postings on Teal, the average Chief Operating Officer salary in the US is approximately $213,000 per year, with a typical range of $90,000 to $404,000.
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