General Manager and Chief Operating Officer, Marcella Club

Reef Capital Partners•Park City, UT

4d•Onsite

About The Position

Marcella is seeking its first General Manager and Chief Operating Officer to establish and lead club operations from foundation building through long-term growth. The role oversees service delivery, amenities, financial performance, and the membership experience for a year-round private mountain club operating across multiple locations. Its offerings span dining, skiing, hospitality, recreation, golf, and member programming. The GM/COO will build teams, systems, and culture while bringing new amenities online and adapting to evolving operations. The position calls for a visible, approachable, service-driven leader who builds relationships with members and staff, communicates proactively, and creates a welcoming, personalized experience. The role also drives membership sales strategy and supports the broader Reef network of clubs by strengthening the brand through Marcella's performance and collaboration across the portfolio. The GM/COO reports to the Chief Hospitality Officer and Marcella's strategic leadership team. The role is based in Park City, Utah.

Requirements

At least 10 years of progressive leadership experience in luxury hospitality, private club, or destination resort management, including senior operational leadership.
Experience in operational planning during development of a high-end community, including clubhouse openings, FF&E procurement and installation, and amenity activation.
Experience overseeing complex, multi-property or multi-amenity hospitality operations, ideally including lodging, recreation, food and beverage, and member or guest services.
Experience opening facilities, building operational teams and systems, and maintaining exceptional service during construction, growth, or operational transition.
Demonstrated ability to build, mentor, and lead teams in a service-driven environment.
Strong communication and interpersonal skills to engage members, staff, ownership, and stakeholders.
Financial acumen, including budget development, forecasting, and management.
Strong understanding of luxury hospitality, ski and/or golf resort operations, food and beverage, and year-round recreational experiences.
Strong food and beverage background, with a record of elevating dining in a private club or luxury setting.
Ability to oversee golf operations across multiple courses and a practice facility.
Ability to work evenings, weekends, holidays, and peak-season schedules as needed.
Commitment to delivering exceptional experiences.
Skilled in conflict resolution and able to make timely, well-informed decisions.

Nice To Haves

Prior General Manager, GM/COO, or equivalent senior operating experience is strongly preferred.
Bachelor's degree preferred.
Homeowners' association (HOA) experience preferred.
Experience in sales or selling club memberships preferred.
Mountain resort operations experience is strongly preferred, including familiarity with ski valet, mountain guest services, winter programming, outdoor pursuits, seasonal staffing, guest transportation, and luxury ski operations.
Demonstrated ability to build a strong member or guest community through personalized service, relationship development, proactive communication, and thoughtful programming.

Responsibilities

Oversee day-to-day club functions, including food and beverage, ski operations, member services, facilities, programs and events, outdoor activities, golf, and related amenities.
Deliver a consistent, high-quality hospitality experience across Marcella's multiple locations and seasons.
Oversee the Family Clubhouse, Golf Clubhouse, golf practice facility and pro shop, and racquet center, including programming, staffing, service standards, and activation.
Direct operations of Marcella's Mountain Lodge at Deer Valley East Village, including food and beverage, activities, the pool, and the on-mountain experience.
Create and lead the ski member experience, including ski valet, equipment storage, mountain guest services, transportation coordination, and seasonal operations.
Guide the experience at Marcella on Main, including food and beverage amenities and member programming.
Build a recreational program across fitness, racquet sports, pool operations, and outdoor experiences on and off property.
Develop and manage coordinated shuttle service across Marcella facilities.
Plan phased openings of new club amenities, coordinating staffing, training, service standards, systems, and member communications.
Drive membership sales and strategy in partnership with marketing and sales teams, supporting member recruitment, brand positioning, and community engagement.
Build relationships with members, seek feedback, anticipate needs, and ensure responsive service and open communication.
Lead member communications about club operations, amenity openings, construction impacts, and service enhancements.
Create programming, events, and shared experiences that strengthen member connections and club culture.
Deliver personalized member service supported by intuitive technology.
Promote Marcella and Reef's culture throughout operations.
Recruit, develop, and lead a high-performing team and foster a hospitality-focused culture rooted in respect, accountability, and exceptional experiences.
Establish performance expectations, service standards, and accountability across departments.
Create operational systems, reporting tools, and processes to monitor performance, financial results, and project timelines.
Prepare and manage the annual operating budget, monitor revenues and expenses, implement cost-management measures, and review financial performance with senior leadership.
Partner with Reef leadership on long-term operational strategies and opportunities to improve efficiency, service, and member engagement.
Balance strategic leadership with attention to detail and hands-on operational management.
Support the Reef network of clubs and strengthen the Reef brand through collaboration and Marcella's performance.