Associate Director Jobs

About The Position

Requirements

• Bachelors degree REQUIRED; advanced degree (MBA, MS, or equivalent) PREFERRED and minimum 8 years progressive pharmaceutical or biotechnology marketing experience, including minimum 5 years direct-to-consumer (DTC)/patient marketing experience in the US market.
• Demonstrated experience leading patient marketing strategy, commercialization and launch planning for prescription pharmaceutical products REQUIRED.
• Proven track record of increasing strategic and operational responsibility within matrixed commercial organizations REQUIRED.
• Strong experience developing and executing patient-centric marketing strategies across the patient journey, including disease awareness, patient engagement, treatment initiation, adherence and support programs REQUIRED.
• Proven success leading integrated omnichannel marketing campaigns across digital and traditional channels from strategy through execution and optimization REQUIRED.
• Experience leveraging primary and secondary market research, patient insights, segmentation, and analytics to inform commercial strategy and decision-making REQUIRED.
• Demonstrated launch experience, including development and implementation of launch strategies, commercialization plans and patient-facing initiatives for novel therapies in the US market REQUIRED.
• Strong understanding of US pharmaceutical marketing, including FDA regulations, promotional compliance requirements, market access considerations, and healthcare ecosystem REQUIRED.
• Deep knowledge of Legal, Medical, and Regulatory (MLR) review processes and promotional material development REQUIRED.
• Experience developing and managing relationships with agencies, vendors, advocacy organizations and other external partners REQUIRED.
• Experience with digital marketing platforms, CRM systems, customer engagement technologies and marketing analytics tools REQUIRED.
• Experience in Pain Management, Neuroscience/CNS or related therapeutic areas PLUS.

Nice To Haves

• Advanced degree (MBA, MS, or equivalent) PREFERRED
• Experience in Pain Management, Neuroscience/CNS or related therapeutic areas

Responsibilities

• Leads patient marketing launch readiness and commercialization planning, ensuring all patient-facing strategies, programs, campaigns, materials and channels are prepared to support a successful product launch and post-launch growth.
• Leads development of patient insights through primary and secondary market research, patient journey mapping, market segmentation, and targeting to inform strategy, campaign optimization, and engagement plans from launch through +24 months.
• Develops and executes patient-focused marketing strategies and integrated omnichannel campaigns to drive disease awareness, brand awareness, patient engagement, treatment adherence, and support, aligned with brand objectives and commercial goals.
• Leads development, review and execution of compliant patient/consumer promotional materials and experiences across digital and traditional channels, including websites, social media, CRM, email, video, paid media, and emerging platforms, in accordance with FDA regulations and company policies.
• Collaborates closely with Market Access, and other cross-functional stakeholders to develop, launch, and optimize patient support programs, HUB services, and patient access initiatives that enhance the patient experience and support treatment initiation, adherence, and persistence.
• Establishes and manages relationships with patient advocacy organizations, patient communities, influencers, and other external stakeholders to strengthen disease education, patient support, and brand engagement initiatives.
• Partners closely with HCP Marketing, Market Access, Patient Services, Medical Affairs, Analytics, Legal, Regulatory, and other cross-functional teams to ensure aligned brand strategy, messaging, and seamless customer experience across stakeholder audiences.
• Monitors market dynamics, competitive activity, consumer behavior and campaign performance; leverage analytics, KPIs and customer insights optimizing marketing effectiveness and identify growth opportunities.
• Leads agency partners and manage budgets, resources and operational processes to ensure timely, high-quality execution of marketing initiatives and achievement of business objectives.

Benefits

• bonus eligible
• medical
• dental
• vision
• Rx insurance
• 401K with match
• life insurance
• paid Company Holidays
• PTO
• Paid Volunteer Time
• Employee Resource Groups