Associate Director of Social Media

Vale Concepts•Seattle, WA

1d•$125,000 - $145,000

About The Position

Vale is seeking an Associate Director of Social Media to lead the company’s social presence, from strategy through hands-on creation, content calendars, publishing, and community engagement. The role will develop a distinctive content vision and platform approach that reflects Vale’s brand values, makes its products stand out, educates audiences, and drives awareness through engaging and culturally relevant content. This high-visibility leadership role owns Vale’s social platforms end to end and builds scalable systems for ideation, production, posting, and reporting. The Associate Director will lead creator relationships, collaborate across the company and with external partners, and contribute real-time social updates, cultural reactions, and risk management to the Public Relations and Communications team. Vale describes itself as a Seattle startup using technology, automation, and hospitality experiences to develop new ways to enjoy matcha.

Requirements

4–8 years of experience in social strategy, content, digital storytelling, and community engagement.
Experience growing and managing social teams in fast-paced environments.
Understanding of TikTok, Instagram, YouTube, and emerging platforms, including algorithms, formats, and cultural nuance.
Strong ownership mentality and comfort navigating ambiguity in a startup environment.
Excellent communication skills and ability to work cross-functionally.
Curiosity, rigor, and a desire to continuously improve processes and outputs.
Imaginative, culturally fluent, organized, and analytically sharp.
Hands-on expertise and a record of raising standards and elevating colleagues.

Nice To Haves

Proven success at a fast-paced startup.
Passion for matcha.
Ability to work in Adobe Suite or other design and video editing software.

Responsibilities

Serve as the internal social media expert and point of view for all content.
Own Vale’s content creator relationships across agencies, paid social, cafe social, and other channels.
Partner with leadership and cross-functional teams to ensure content supports the broader Vale ecosystem.
Contribute to the Public Relations and Communications team through real-time social updates, cultural reactions, and risk management.
Own Vale’s social platforms end to end, including content creation, publishing, engagement, and performance.
Build scalable systems for content ideation, production, posting, and reporting.
Ensure external partners support speed and scale without diluting Vale’s brand voice or quality.
Define and own social strategy across Instagram, TikTok, YouTube, and emerging platforms.
Own content pillars, creative frameworks, channel-specific tactics, and posting cadence.
Lead social calendar ideation and planning, balancing company-wide objectives with fun, witty, educational, and culturally relevant content.