Director, Social Media
About The Position
Real Chemistry is seeking a Director, Social Media to join its Activation team and lead platform-native social media programs for healthcare clients. The role leads work across organic, paid and influencer channels, serving as a day-to-day lead across multiple client accounts and guiding teams from strategy through execution. The Director partners with clients, coaches team members, uses data and creative judgment to strengthen work, and helps identify opportunities to grow social programs. This is a hybrid role based in any of Real Chemistry’s US offices, including New York City, Boston, Chicago, Carmel or San Francisco, or remote within the US, depending on team and business needs. The role primarily supports East Coast working hours; candidates in other time zones may be considered if comfortable working those hours.
Requirements
- 7–10 years of social media, digital marketing or integrated communications experience.
- Agency experience in a client-facing role, with the ability to manage multiple accounts, assignments and stakeholders.
- Experience leading teams, managing performance and developing direct or indirect reports.
- Ability to balance hands-on client work with team leadership, internal initiatives and business development support.
- College degree required.
- Deep understanding of social platforms, audience behavior and content best practices across organic, paid and influencer-led programs.
- Experience building strategic plans, channel recommendations, paid social approaches and insight-led performance narratives for senior stakeholders.
- Fluency with social buying, publishing, listening, analytics and AI-enabled tools, including Meta Business Manager, LinkedIn Ads, Sprinklr, Sprout Social, Brandwatch, Microsoft Office and Canva.
- Strong communication, organization and judgment, including the ability to synthesize inputs, shape copy, delegate effectively and keep work moving.
Nice To Haves
- Experience in healthcare, biotech, pharma or another regulated industry.
- BA or equivalent degree preferred.
- Understanding of FDA, fair balance, adverse event and client review considerations.
Responsibilities
- Lead integrated social media programs across organic, paid and influencer workstreams, translating strategy into compliant, platform-native execution.
- Lead complex client engagements and help teams deliver strategic, high-quality work with measurable impact.
- Bring creative instincts, strong copy and storytelling together with organized, insight-led execution.
- Serve as a day-to-day client lead and run recurring, ad-hoc and planning meetings.
- Synthesize social, paid, influencer and performance data into insights, recommendations and senior-level narratives.
- Anticipate client needs, propose solutions and guide programs from planning through execution.
- Champion responsible AI adoption in social workflows to improve research, ideation, content development, reporting and presentations.
- Help teams use AI responsibly, maintaining healthcare accuracy, client privacy, compliance and brand standards.
- Partner with colleagues to identify opportunities to expand or improve social media programming across existing accounts.
- Contribute to growth opportunities by developing social points of view, strategic recommendations and pitch-ready thinking.
- Lead teams, manage performance and support the development of direct or indirect reports.
Benefits
- Generous holiday and paid time off.
- Options for private medical, dental and vision plans.
- Support in saving for the future.
- Mental wellness coaching and support.
- Access to more than 13,000 online classes with LinkedIn Learning.
- Offices in key markets with free snacks.
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What This Job Offers
Job Type
Full-time
Career Level
Director
