Director, Social Media Design
About The Position
The Director of Social Media Design is a hands-on content creator who develops, designs, films, edits, and publishes engaging social content to grow audiences. The role translates ideas into platform-native static and video content, stays current with trends, and uses performance data to improve creative work. The Director partners closely with the Managing Director of Social Media to carry out channel strategy and meet growth and engagement goals across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms. The position owns the day-to-day content calendar and publishing cadence, creates platform-aligned copy and captions, and engages with online communities. It also includes light production logistics, collaboration with the design team, and proactively identifying new platform tools and formats. The role is remote.
Requirements
- At least 4 years of experience creating social content, with a portfolio or reel showing original work filmed and edited by the applicant.
- Hands-on video production and editing skills using tools such as CapCut, Premiere, or equivalent, and experience shooting on both phone and camera.
- Deep fluency in social platforms, formats, and what performs on each, especially short-form video.
- Strong understanding of internet culture and Gen Z audiences, with judgment about which trends fit the brand.
- Demonstrated success growing engagement and following on at least one channel.
- Strong copywriting and storytelling instincts in a platform-native voice.
- Ability to pull and interpret performance data to guide content decisions.
- Excellent organization and ability to manage multiple posts and deadlines in a fast-paced environment.
- Comfort working both in front of and behind the camera.
- Submit a portfolio or reel representing content creation experience, including examples of original content filmed, edited, and published.
Nice To Haves
- Experience being on camera as a host or creator.
- Experience with community management and creator or influencer partnerships.
- Personal experience as a content creator with a growing audience.
- Background or passion for design work.
Responsibilities
- Design and produce original static and video content from concept through publication across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
- Film original content, including on-camera and behind-the-scenes video, both self-shot and on location.
- Edit video into polished, platform-native content optimized for each channel’s format and audience.
- Monitor social and cultural trends daily and identify which moments are appropriate for the brand.
- Collect, track, and interpret performance data to inform which content to create, continue, or retire.
- Partner with the Managing Director of Social Media to execute channel strategy and meet growth and engagement goals.
- Maintain a consistent publishing cadence and own the day-to-day content calendar.
- Write engaging copy and captions in a platform-native, brand-aligned voice.
- Engage with the community by responding to comments, sparking conversation, and building audience relationships.
- Manage light production logistics, including sourcing talent or corps members, scheduling shoots, and organizing footage.
- Collaborate with the design team to adapt content across formats.
- Stay current on platform changes, new tools, and content formats, and proactively bring forward ideas.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
