Social Media Director
About The Position
T3W Business Solutions, Inc. is seeking a Social Media Director in San Diego, California, to provide Public Affairs (PA), Visual Information (VI), Knowledge Management (KM), and multimedia services for the Commander Naval Surface Forces Pacific (CNSP) Public Affairs Office. The position supports public affairs through media integration and analysis, visual information, social media presence, and communication efforts. The Social Media Director will architect, implement, and manage CNSP social media strategy and campaigns in alignment with U.S. Pacific Fleet, Navy-wide, and national strategic objectives. The role translates approved public affairs narratives into polished electronic media, maintains quality and policy compliance, advises and trains commands, captures multimedia content, collaborates with communication teams, and evaluates channel performance. It also manages multiple campaigns and rapid-turn deadlines in a 24/7 news cycle.
Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
- Active Secret clearance is required.
- At least five years of progressive professional experience in enterprise-level social media management, brand strategy, or military public affairs, specifically U.S. Navy, is highly preferred.
Nice To Haves
- At least five years of progressive professional experience in enterprise-level social media management, brand strategy, or military public affairs, specifically U.S. Navy, is highly preferred.
Responsibilities
- Architect, implement, and manage comprehensive social media strategy for CNSP communication plans, aligning it with U.S. Pacific Fleet, Navy-wide, and national strategic objectives.
- Conceptually design and execute campaigns communicating the operational readiness, lethality, and strategic value of the Surface Force to global audiences.
- Translate approved public affairs narratives into polished electronic media using professional layouts, infographics, vector-based photo illustrations, and high-impact typography.
- Perform quality control, proofreading, copyediting, and fact-checking to ensure accuracy and compliance with Navy style guides and operational security parameters.
- Deliver briefings on social media strategy, policy, and digital safety to Prospective Commanding Officers, Prospective Executive Officers, and Command Master Chiefs.
- Represent the CNSP Public Affairs Office at Fleet Public Affairs Centers as a subject matter expert on social media operations and emerging platform trends.
- Provide technical and policy support to ashore and afloat commands, including guidance on official channels, platform verification, and account recovery.
- Develop and deliver social media training programs, best practices, and standard operating procedures for Unit Public Affairs Representatives and command leadership teams.
- Use professional mobile and studio techniques, including lighting, composition, and audio capture, to create shipboard and on-the-deckplates multimedia content.
- Coordinate with the web team, Navy Mass Communication Specialists, and Public Affairs Officers to synchronize campaigns and messaging across platforms.
- Monitor, analyze, and report on CNSP social media channel performance using native and third-party tools; track KPIs, audience demographics, and sentiment, and turn findings into actionable strategies.
- Manage multiple high-priority digital campaigns and meet rapid-turn deadlines in a 24/7 news cycle.
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What This Job Offers
Job Type
Full-time
Career Level
Director
