Fairchild Media Group: Social Media Director

Penske Media • New York City, NY

3d • Hybrid

About The Position

Fairchild Media Group is seeking a Social Media Director to lead social strategy across WWD, Footwear News, Beauty Inc. and Sourcing Journal. The role is responsible for audience growth, platform-specific content strategies and daily social operations across established and emerging platforms. The director will translate FMG editorial coverage into compelling, platform-native storytelling and collaborate with reporters, photo and video editors, art directors, and colleagues in marketing, sales and events.

The position includes leading social programming and short-form video strategy, managing coverage of major industry events and breaking news, supporting sponsored social programs, and using performance data to guide content and resource decisions. The director will manage and develop staff, freelancers and contributors, build effective workflows, and advise editorial and senior leadership on audience behavior, platform changes and growth opportunities. The role is onsite four days per week and remote one day per week.

Requirements

• At least 7 years of experience leading social strategy and managing a team.
• Experience in social media, digital editorial or audience development.
• Strong editorial judgment and deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Threads, Pinterest, short-form video and platform-native storytelling.
• Demonstrated ability to use analytics and audience insights to inform strategy, content development and performance reporting.
• Experience managing multiple brands, live events, breaking news, sponsored programs and competing deadlines in a fast-paced editorial environment.
• Strong communication, organization and leadership skills.
• Familiarity with social publishing, analytics, video-editing, creative and AI-powered tools.

Nice To Haves

• Experience in media, publishing, fashion, beauty or entertainment.

Responsibilities

• Develop and execute social strategy across FMG’s four brands, tailored to each publication’s audience and voice, with a focus on reach, engagement, follower growth, referral traffic and video consumption.
• Lead daily editorial programming and prioritization, identifying stories with strong social potential and packaging coverage for each platform.
• Oversee social packaging and rollout of key print products, including WWD Weekend, Beauty Inc and Footwear News issues and covers.
• Lead short-form video strategy across Reels, TikTok, YouTube Shorts and Facebook, working with editorial and video teams on social-first concepts and expanding distribution through channels such as Connatix.
• Direct social planning and real-time coverage for Fashion Weeks, the Golden Globes, awards season, red carpets and FMG events, including staffing, assignments, content formats, asset flow and publishing schedules.
• Guide editors and contributors in capturing social-first footage, interviews and event content, and identify real-time opportunities around runway, backstage, front-row, celebrity and breaking-news moments.
• Partner with sales and marketing on sponsored and branded social programs, balancing client deliverables, approvals and timelines with editorial quality and platform best practices.
• Monitor platform performance and use reach, engagement, follower growth, watch time, referral traffic and content trends to inform programming, reporting and resource management.
• Build and strengthen social communities, maintain platform and brand best practices, and advise editorial and senior leadership on audience behavior, emerging formats and growth opportunities.
• Manage and develop social staff, freelancers and contributors; establish workflows, coverage schedules and publishing standards; and train editorial teams on social-first storytelling.
• Evaluate emerging platforms, AI-powered tools and new technologies that can improve ideation, editing, repurposing, optimization and workflow efficiency while maintaining editorial standards.

Benefits

• PMC-paid medical, dental and vision coverage for employees and their families, with no employee paycheck contributions.
• Flexible Spending Accounts for healthcare, dependent care and commuting.
• Employee Assistance Program.
• Life insurance.
• Short- and long-term disability coverage.
• Paid parental leave.
• 401(k) retirement plan with employer match.
• Company discounts and perks, including pet insurance, home and auto insurance, mortgage discounts, and savings on wellness, lifestyle and financial essentials.
• Flexible Vacation Policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed