Fairchild Media Group: Social Media Director

Penske Media Corp. • New York, NY

6h • $90,000 - $100,000 • Hybrid

About The Position

Fairchild Media Group is seeking a Social Media Director to lead social strategy across WWD, Footwear News, Beauty Inc. and Sourcing Journal. The role drives audience growth, develops platform-specific content strategies and oversees daily social operations. It directs activity across established and emerging platforms, turning FMG editorial into platform-native storytelling while partnering with reporters, photo and video editors, art directors, and colleagues in marketing, sales and events.

The Director leads editorial programming, short-form video strategy, coverage of major events, sponsored social programs, performance analysis and community development. The role also manages and develops staff, freelancers and contributors; establishes workflows and publishing standards; and evaluates emerging platforms, AI-powered tools and technologies that could improve social content and operations.

The position follows an office-first hybrid schedule: employees work onsite four days a week and remotely one day a week. PMC states that it does not offer remote-only roles.

Requirements

• At least 7 years of experience leading social strategy and managing a team.
• Experience in social media, digital editorial or audience development; ideally within media, publishing, fashion, beauty or entertainment.
• Strong editorial judgment and deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Threads, Pinterest, short-form video and platform-native storytelling.
• Demonstrated ability to use analytics and audience insights to inform strategy, content development and performance reporting.
• Experience managing multiple brands, live events, breaking news, sponsored programs and competing deadlines in a fast-paced editorial environment.
• Strong communication, organization and leadership skills.
• Familiarity with social publishing, analytics, video-editing, creative and AI-powered tools.

Responsibilities

• Develop and execute social strategy across the four FMG brands, tailored to each publication’s audience and voice, with a focus on reach, engagement, follower growth, referral traffic and video consumption.
• Lead daily editorial programming and prioritization, identify stories with social potential, and package breaking news and fashion, beauty, business, celebrity and cultural coverage for each platform.
• Oversee social packaging and rollout of key print products, including WWD Weekend, Beauty Inc and Footwear News issues and covers, coordinating cover reveals, features, talent assets, photography and video.
• Lead short-form video strategy across Reels, TikTok, YouTube Shorts and Facebook; collaborate with editors and video teams on social-first concepts, optimize editorial video and expand distribution through channels including Connatix.
• Direct social planning and real-time coverage for Fashion Weeks, the Golden Globes, awards season, red carpets and FMG events, including staffing, assignments, content formats, asset flow and publishing schedules.
• Guide editors and contributors in capturing social-first footage, interviews and event content; identify real-time opportunities involving runway, backstage, front row, celebrity and breaking-news moments.
• Partner with sales and marketing on sponsored and branded social programs, balancing client deliverables, approvals and timelines with editorial quality and platform best practices.
• Monitor platform performance and use reach, engagement, follower growth, watch time, referral traffic and content trends to inform programming, reporting and resource management.
• Build and strengthen social communities, maintain platform and brand best practices, and advise editorial and senior leadership on audience behavior, emerging formats and growth opportunities.
• Manage and develop social staff, freelancers and contributors; establish workflows, coverage schedules and publishing standards; and train editorial teams on social-first storytelling.
• Evaluate emerging platforms, AI-powered tools and new technologies to improve ideation, editing, repurposing, optimization and workflow efficiency while maintaining editorial standards.

Benefits

• PMC-paid medical, dental and vision coverage for employees and their families with no employee paycheck contributions.
• Flexible Spending Accounts for healthcare, dependent care and commuter expenses.
• Employee Assistance Program.
• Life insurance.
• Short- and long-term disability coverage.
• Paid parental leave.
• 401(k) retirement plan with employer match.
• Company discounts and perks, including pet insurance, home and auto insurance, mortgage discounts, and savings on wellness, lifestyle and financial essentials.
• Flexible Vacation Policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed