Associate Director Jobs

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Associate Director of Admissions Marketing - MSUAASF Range D

Minnesota State Colleges and UniversitiesSaint Cloud, MN
Onsite

About The Position

The Associate Director of Admissions Marketing is responsible for developing, aligning, and executing a comprehensive undergraduate admissions marketing strategy over the course of a recruitment cycle. This position leads the integration of communications across CRM platforms, digital and print marketing, and partnership-focused outreach, particularly supporting transfer student pipelines. The role exists to directly influence enrollment outcomes by ensuring timely, data-informed marketing strategies that respond to evolving recruitment priorities. The position serves as a critical liaison between the Office of Admissions and campus partners, including Academic Affairs, Institutional Research, Information Technology Services, and University Communications.

Requirements

  • Master’s Degree and 3 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing OR Bachelors Degree and 4 years of Higher Education experience in Admissions, Advising, Enrollment Management or Marketing.
  • Graphic design experience
  • Advanced knowledge of recruitment and enrollment practices
  • Experience with a customer relationship management tool
  • Advanced knowledge of marketing strategies
  • Experience with social media platforms
  • Ability to interact with multiple and diverse groups of people and a commitment to fostering a diverse working and learning environment
  • Eligible to work in the United States on or before the effective date of appointment. Eligibility includes being a U.S. citizen or national, a lawful permanent resident, or a foreign national authorized to work in the U.S. without the need for employer sponsorship. Employees must maintain work authorization without sponsorship for the duration of their appointment.

Nice To Haves

  • Campus visit programming leadership experience
  • Experience leading staff

Responsibilities

  • Establish and execute a strategic recruitment communications plan aligned with enrollment goals
  • Develop and manage transfer partnership marketing strategies and real-time communications needs
  • Build and maintain cross-functional and external partnerships to support recruitment initiatives
  • Direct CRM strategy, website content, print materials, and digital/social platforms
  • Develop and implement a comprehensive prospective student communications plan
  • Ensure consistent, timely, and targeted messaging across all stages of the recruitment funnel
  • Provide lead work direction to CRM Data Specialist
  • Oversee CRM utilization, training, and data-informed communication strategies
  • Develop and manage the admissions marketing budget
  • Perform other duties as assigned in support of enrollment and institutional priorities

Benefits

  • Low-cost medical and dental insurance with affordable deductibles
  • Employer-paid life insurance
  • Short- and long-term disability
  • Pre-tax healthcare and dependent care accounts with a roll-over option
  • Confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling
  • 12 paid holidays
  • Generous vacation and sick time
  • Six weeks of Paid Parental Leave
  • Pension Plan
  • 457(b) and 403(b) retirement accounts
  • Various investment options
  • Dedicated professional development
  • Tuition waivers for both you and your dependents

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