SR AD, Field Force Effectiveness

Boehringer Ingelheim•Johns Creek, GA

About The Position

The Senior Associate Director, Field Force Effectiveness owns the strategy, development, roadmap, and automation of Key Performance Indicators across US Animal Health business units and field-facing teams. The role also owns the US Animal Health segmentation and targeting roadmap in conjunction with global plans, including rollout and process development. It leads communication strategy across cross-functional and species teams, and oversees compliance partnerships through projects and working field teams. The role supports the Director, Field Force Effectiveness, with CRM systems maintained by the FFE team and contributes to ideation, development, and rollout of tools for field-facing teams. It provides KPI ownership and deliverables for Senior Leadership, with Sr. Analysts, SFE matrixing into the role. The position develops and implements best practices and efficiencies across customer-facing teams, influencing partners through strong communication and business perspective.

Requirements

  • Bachelor’s degree required.
  • Seven or more years of progressive business experience in the U.S. Animal Health or Pharmaceutical Industry.
  • Strong job knowledge in animal health or pharmaceutical sales and marketing, commercial operations, field force effectiveness, data, performance measures, budgeting, and customer engagement strategies.
  • Demonstrated ability to derive insights from complex data sets and communicate effectively across business stakeholders.
  • Demonstrated experience leading cross-functional initiatives in highly matrixed organizations.
  • Strong understanding of CRM platforms, customer-facing technologies, commercial analytics, and performance reporting.
  • Demonstrated ability to influence without direct authority and build alignment across diverse stakeholder groups.
  • Ability to communicate effectively with senior leaders and stakeholders across all organizational levels.
  • Excellent verbal, written, presentation, and communication skills.
  • Demonstrated project management and change management experience.
  • Demonstrated success in large-scale cross-functional initiatives.
  • Ability to understand the competitive environment and translate opportunities into business actions.
  • Ability to travel, which may include overnight travel.
  • Must be legally authorized to work in the United States without restriction.
  • Must be willing to take a drug test and post-offer physical, if required.
  • Must be 18 years of age or older.
  • Consistently demonstrate the company's Our Behaviors through collaboration, accountability, agility, and commitment to delivering results.

Nice To Haves

  • Master’s degree preferred.
  • Three or more years of direct or indirect people leadership preferred.
  • Field sales and/or sales leadership experience strongly preferred.

Responsibilities

  • Own, design, build the roadmap for, and oversee automation of US Animal Health KPIs.
  • Transform monthly data into meaningful, measurable KPIs aligned with business strategies across species and customer-facing roles.
  • Work cross-functionally with the FFE team, CE teams, and species leadership to deliver regular visibility and actionable insights for leadership and territory managers.
  • Own and iteratively manage Multi-Channel Cycle Planning on annual and quarterly cadences, building awareness and support across species leadership and field-facing teams.
  • Drive meaningful, measurable KPIs that illustrate movement across the customer journey to purchase.
  • Draw on global counterparts' input to advance customer journeys and meet changing customer and market needs.
  • Own and manage FFE compliance, partnering with the AHLT risk and compliance officer to align field-facing teams with policies and procedures and communicate business needs and customer partnership best practices.
  • Own communication plans and development between FFE, the broader CE organization, and field-facing teams.
  • Serve as the business lead contact for expected and unexpected system issues, upgrades, and implementations of resources and tools for field-facing teams; consult on commercial excellence pain points and opportunities.
  • Develop recommendations for US implementation and continued evolution of the Go to Market Model, including CRM suggestions and enhancements, and encourage use of CRM's top capabilities.
  • Own and maintain the Field Innovation Led program, including long-term strategy, monthly agendas, topics, and meetings, in collaboration with Sr. Analysts of SFE.
  • Build a long-term vision for development of FIL teams.
  • Act as project manager for projects assigned by the Director.
  • Drive projects through collaboration and execution with business partners and key stakeholders.
  • Develop and execute change management and communications across impacted business units.

Benefits

  • Competitive compensation and benefit programs.
  • Support for a healthy working environment, meaningful work, mobility, networking, and work-life balance.
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