Field Force Effectiveness, Director
About The Position
The Director, Field Force Effectiveness defines, builds, and maintains analytical frameworks and capabilities to measure and optimize the impact of Genentech’s customer-facing teams. Reporting to the Senior Director of Insights & Analytics, Field Force Excellence, this individual contributor designs field impact measurement approaches that reflect Genentech’s customer engagement model and serves as a strategic advisor and subject matter expert to senior Customer Engagement leaders. The role combines advanced analytics, pharmaceutical commercial execution expertise, and cross-functional collaboration to measure field effectiveness across the customer-engagement value chain. It involves designing impact measurement systems and integrating complex data sources into field effectiveness models to maximize field-resource impact and drive continuous improvement in commercial operations.
Requirements
- Bachelor’s degree in a quantitative, analytical, business, or life sciences discipline.
- Minimum of 8–10+ years of progressive experience in commercial analytics, sales operations, or field effectiveness in the pharmaceutical or biotech industry.
- Deep expertise in field-force measurement, KPI design, sales performance tracking, and subnational analytics.
- Ability to drive strategic initiatives, independently lead complex analytical projects, and influence cross-functional decisions without direct authority.
- Strong proficiency with pharmaceutical data sources such as IQVIA and Symphony.
- Ability to translate ambiguous business questions into structured analytical approaches that produce actionable strategic insights.
- Track record of partnering with and influencing field sales leadership and cross-functional stakeholders.
- Excellent verbal, written, and visual communication skills, including the ability to present clear strategic recommendations to non-technical audiences.
Nice To Haves
- Master’s degree (MBA, MS in Analytics/Statistics, or related field).
- Experience with analytical and visualization tools such as Tableau, Qlik, SQL, and Python/R.
Responsibilities
- Design, implement, and evolve field-force performance measurement strategies and frameworks aligned with brand strategies and customer engagement goals.
- Establish and monitor KPIs to track field execution, evaluate effectiveness, and identify subnational growth opportunities or performance risks.
- Oversee development of analytical models and dashboards that turn field activity, sales, and omnichannel data into actionable insights for field leadership.
- Partner with omnichannel and digital teams so effectiveness measurement reflects and optimizes personal and non-personal customer touchpoints.
- Analyze regional and territory-level performance, identify drivers of success or areas requiring intervention, and provide strategic recommendations to sales leadership.
- Develop innovative analytical methodologies and measurement techniques to evaluate field effectiveness across customer engagement channels.
- Collaborate with Brand Analytics, Incentive Compensation, Field Resource Optimization, and Digital Technology teams to align and execute field enablement solutions.
- Present complex analytical findings as clear, compelling narratives for senior sales and commercial leadership to support data-driven decisions.
Benefits
- A discretionary annual bonus may be available based on individual and Company performance.
- Benefits are available as detailed at the link provided in the posting.
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What This Job Offers
Job Type
Full-time
Career Level
Director
