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The Associate Vice President, Multichannel Fundraising reports to the VP, Integrated Direct Marketing and is accountable for translating audience-first fundraising strategy into annual and multi-year operating plans with measurable results across the multichannel fundraising portfolio. The role owns the day-to-day operating cadence, including channel, audience, and campaign performance; budget management and investment decisions; forecasting and performance reporting; early identification of underperformance; testing and optimization; and accountability for revenue, net revenue, return on investment, donor growth, donor lifetime value, and sustainable supporter engagement. The role focuses on expanding, optimizing, and managing the performance of the multichannel fundraising program under the VP’s strategic direction. It works to attract new generations of donors and grow acquisition, retention, monthly giving, and mid-level donor programs. It monitors results against forecasts, diagnoses performance gaps, drives corrective action, and manages direct marketing investments to maximize revenue, net revenue, ROI, donor lifetime value, and cost efficiency. It also ensures mass-market fundraising strategy and execution support an integrated Development-wide donor journey, including identification, cultivation, and movement of donors into mid-level, major, and planned giving pathways. The AVP works with vendor partners to manage a portfolio currently generating approximately $50 million annually. The position oversees execution across direct mail, telemarketing, digital fundraising, monthly giving, Face to Face, and emerging channels such as SMS. It leads a remote and geographically distributed team, builds a culture of accountability and continuous improvement, and partners with cross-functional leaders, global stakeholders, and external agency partners to align priorities and investment decisions.
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Job Type
Full-time
Career Level
Senior

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