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Associate Vice President, Multichannel Fundraising

OPERATION SMILE INC•Virginia Beach, VA
•$109,334 - $136,668•Remote

About The Position

The Associate Vice President, Multichannel Fundraising reports to the VP, Integrated Direct Marketing and is accountable for translating audience-first fundraising strategy into annual and multi-year operating plans with measurable results across the multichannel fundraising portfolio. The role owns the day-to-day operating cadence, including channel, audience, and campaign performance; budget management and investment decisions; forecasting and performance reporting; early identification of underperformance; testing and optimization; and accountability for revenue, net revenue, return on investment, donor growth, donor lifetime value, and sustainable supporter engagement. The role focuses on expanding, optimizing, and managing the performance of the multichannel fundraising program under the VP’s strategic direction. It works to attract new generations of donors and grow acquisition, retention, monthly giving, and mid-level donor programs. It monitors results against forecasts, diagnoses performance gaps, drives corrective action, and manages direct marketing investments to maximize revenue, net revenue, ROI, donor lifetime value, and cost efficiency. It also ensures mass-market fundraising strategy and execution support an integrated Development-wide donor journey, including identification, cultivation, and movement of donors into mid-level, major, and planned giving pathways. The AVP works with vendor partners to manage a portfolio currently generating approximately $50 million annually. The position oversees execution across direct mail, telemarketing, digital fundraising, monthly giving, Face to Face, and emerging channels such as SMS. It leads a remote and geographically distributed team, builds a culture of accountability and continuous improvement, and partners with cross-functional leaders, global stakeholders, and external agency partners to align priorities and investment decisions.

Requirements

  • 15 or more years of progressively responsible leadership experience in direct response fundraising, direct marketing, direct-to-consumer marketing, or similar customer acquisition and retention disciplines.
  • Bachelor’s degree in communications, marketing, business, or a related field.
  • Demonstrated success in campaign strategy, development, and implementation.
  • Knowledge of donor journey strategy and implementation.
  • Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
  • Proven leadership and mentoring skills, with the ability to build, develop, and lead high-performing teams across multiple channels and audiences.
  • Demonstrated experience managing integrated, multichannel fundraising or marketing programs, including direct mail, digital fundraising, telemarketing, SMS, donor or customer retention, lifecycle marketing, forecasting, budget management, performance reporting, testing, and optimization.

Nice To Haves

  • Experience in Hispanic marketing or fundraising.
  • Bilingual English/Spanish skills.
  • Experience with an e-CRM platform such as BBCRM.

Responsibilities

  • Manage vendor partners and the multichannel fundraising portfolio, currently generating approximately $50 million annually, using performance management routines and timely insights to identify underperformance and prioritize opportunities.
  • Manage the day-to-day and year-to-year performance of the Mass Market Fundraising program, meeting or exceeding the annual operating plan and maximizing revenue and return on investment.
  • Deliver against the annual fundraising plan under the VP, Integrated Direct Marketing, and actively manage performance expectations, milestones, forecasts, and accountability measures.
  • Ensure direct marketing builds the donor pipeline, supports long-term growth, increases donor lifetime value, and adapts to changing donor expectations and behaviors.
  • Translate the Mass Market Annual Operating Plan into executable strategy and oversee day-to-day operations across direct mail, telemarketing, digital fundraising, monthly giving, Face to Face, and emerging channels such as SMS.
  • Manage channel, audience, and campaign performance through testing; optimize and scale new approaches; improve cost to raise a dollar; advance a digital-first, data-informed operating model; and maximize ROI.
  • Manage multiple expense budgets, revenue forecasts, performance thresholds, and expected impacts on revenue, net revenue, ROI, donor growth, and donor lifetime value.
  • Build and lead a high-performing team by setting expectations and priorities, coaching and developing leaders, managing performance, removing barriers, improving ways of working, and ensuring accountability for results.
  • Motivate a diverse, geographically distributed team and foster continuous improvement, learning, change adoption, talent development, and results orientation.
  • Establish goals, performance expectations, decision rights, operating cadences, and accountability mechanisms to deliver fundraising objectives.
  • Collaborate with cross-functional leaders, global stakeholders, and external agency partners to balance priorities, align goals, and make disciplined budget and investment decisions.
  • Use performance data, forecasts, testing results, audience insights, and ROI analysis to guide resource allocation, campaign optimization, corrective action, and engagement opportunities.
  • Support an integrated Development-wide donor journey, including donor identification, cultivation, and movement into mid-level, major, and planned giving pathways.
  • Perform other duties as assigned.

Benefits

  • 401(k) plan with Safe Harbor and employer matching.
  • Health, pharmacy, dental, and vision plans.
  • Life and AD&D insurance premiums paid in full by the employer.
  • Flexible time off and company-paid holidays.
  • Flexible work arrangements, including remote, on-site, and hybrid options.
  • Employee programs offering opportunities to participate in international medical trips, community outreach, and global health initiatives.

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