Associate Vice President, Multichannel Fundraising
About The Position
The Associate Vice President, Multichannel Fundraising reports to the VP, Integrated Direct Marketing and is accountable for turning audience-first fundraising strategy into annual and multiyear operating plans with measurable results across the multichannel fundraising portfolio. The role owns the function’s day-to-day operating cadence, including channel, audience, and campaign performance; budget management and investment decisions; forecasting and performance reporting; early identification of underperformance; testing and optimization; and accountability for revenue, net revenue, ROI, donor growth, donor lifetime value, and sustainable supporter engagement. The role focuses on expanding and optimizing the multichannel fundraising program under the strategic direction of the VP, Integrated Direct Marketing. It works to attract new generations of donors and grow acquisition, retention, monthly giving, and mid-level donor programs. It monitors results against forecasts, diagnoses performance gaps, drives corrective action, and manages direct marketing investments to maximize revenue, net revenue, ROI, donor lifetime value, and cost efficiency. It also supports an integrated Development-wide donor journey, including identification, cultivation, and movement of donors into mid-level, major, and planned giving pathways. The AVP works with vendor partners to manage a multichannel portfolio currently generating approximately $50 million annually. The position oversees direct mail, telemarketing, digital fundraising, monthly giving, Face to Face, and emerging channels such as SMS. It leads a geographically distributed team and collaborates with cross-functional leaders, global stakeholders, and external agencies. The role is remote in the USA, with quarterly travel.
Requirements
- 15 or more years of progressively responsible leadership experience in direct response fundraising, direct marketing, direct-to-consumer marketing, or similar customer acquisition and retention disciplines.
- Bachelor’s degree in communications, marketing, business, or a related field.
- Demonstrated success in campaign strategy, development, and implementation.
- Knowledge of donor journey strategy and implementation.
- Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
- Proven leadership and mentoring skills, including the ability to build, develop, and lead high-performing teams across multiple channels and audiences.
- Demonstrated experience managing integrated, multichannel fundraising or marketing programs, including direct mail, digital fundraising, telemarketing, SMS, donor or customer retention, lifecycle marketing, forecasting, budget management, performance reporting, testing, and optimization.
Nice To Haves
- Experience in Hispanic marketing or fundraising.
- Bilingual English/Spanish capability.
- Experience with an e-CRM platform such as BBCRM.
Responsibilities
- Manage vendor partnerships and the day-to-day and year-to-year performance of a multichannel fundraising portfolio generating approximately $50 million annually.
- Establish performance-management routines, use timely performance insights to identify underperformance, and guide the Direct Marketing team toward high-impact opportunities.
- Deliver the annual fundraising plan and ensure performance expectations, milestones, forecasts, and accountability measures are understood and actively managed.
- Build the donor pipeline, support long-term growth, increase donor lifetime value, and adapt fundraising to changing donor expectations and behaviors.
- Oversee day-to-day direct marketing operations across direct mail, telemarketing, digital fundraising, monthly giving, Face to Face, and emerging channels such as SMS.
- Manage channel, audience, and campaign performance through testing; optimize and scale new approaches; improve cost to raise a dollar; advance a digital-first, data-informed operating model; and maximize ROI.
- Manage multiple expense budgets, revenue forecasts, performance thresholds, and expected effects on revenue, net revenue, ROI, donor growth, and lifetime value.
- Build and lead a high-performing team by setting expectations and priorities, coaching and developing leaders, managing performance, removing barriers, improving ways of working, and ensuring accountability.
- Establish goals, performance expectations, decision rights, operating cadences, and accountability mechanisms, particularly for a remote and geographically distributed team.
- Collaborate with cross-functional leaders, global stakeholders, and external agency partners to align priorities and make disciplined budget and investment decisions.
- Use performance data, forecasts, testing results, audience insights, and ROI analysis to guide resource allocation, campaign optimization, corrective action, and engagement opportunities.
- Support an integrated Development-wide donor journey, including identifying, cultivating, and moving donors into mid-level, major, and planned giving pathways.
- Perform other duties as assigned.
Benefits
- 401(k) plan with Safe Harbor and employer matching.
- Health, pharmacy, dental, and vision plans.
- 100% paid premiums for life and AD&D insurance.
- Flexible time off and company-paid holidays.
- Flexible work arrangements, including remote, onsite, and hybrid options.
- Employee programs offering opportunities to participate in international medical trips, community outreach, and global health initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
