Vice President of Digital Growth Marketing

CreditAssociates•Plano, TX

2d•Onsite

About The Position

The Vice President of Digital Growth Marketing owns digital growth strategy and performance across paid media, website conversion, organic and AI search, measurement, and full-funnel optimization. The role directs agency execution and a growing, multi-million-dollar annual media investment, optimizing toward qualified leads, enrolled debt, and profitability rather than front-end cost per lead alone. It also oversees digital response experiences and web properties for CreditAssociates, American Debt Relief, Credit Answers, and Debt Health. The position scales content, creative, reporting, and testing with AI-driven capabilities and partners with Sales, Analytics, Technology, Creative, Digital Experience, Legal, and Compliance. It leads internal digital-growth resources and external agencies, aligns lead volume and quality with call-center capacity, and ensures acquisition activity follows applicable legal and compliance requirements. This is a full-time, in-office position based in Plano, Texas. Travel is not required, though occasional attendance at relevant digital-marketing conferences may be supported for professional growth. Success is measured by sustainable growth in new enrolled debt at a 6+ MER, improved lead-to-enrollment conversion and lead quality, lower blended cost per enrolled-debt dollar, and increased organic and AI-search share of qualified leads.

Requirements

12+ years of digital growth or performance-marketing experience.
8+ years leading teams, agencies, and multi-million-dollar media investments.
Proven success scaling paid acquisition while maintaining or improving MER, CAC, ROAS, conversion, and revenue performance.
Strong working knowledge of Google Ads, Microsoft Advertising, Meta, and emerging acquisition platforms, and the judgment to direct and challenge agency execution.
Experience across SEO and AI search, CRO, attribution, lead scoring, and full-funnel optimization.
Experience in a lead-generation business where prospects convert through a sales organization.
Strong data fluency across platform, CRM, and web data.
Working knowledge of GA4, Google Tag Manager, Salesforce, attribution platforms, and BI tools.
Curious, resourceful builder-operator with strong creative judgment and the ability to communicate business impact and collaborate across Marketing, Sales, Analytics, Technology, Creative, Legal, and Compliance.
Bachelor’s degree preferred; equivalent relevant experience accepted.

Nice To Haves

Experience in financial services or another regulated category.
Comfort working directly in SQL or BigQuery.
Demonstrated hands-on use of AI tools to automate or scale marketing work, with clear examples of results.
Bachelor’s degree; equivalent relevant experience is accepted.

Responsibilities

Own paid-media strategy and performance across search, social, video, retargeting, and emerging platforms; direct agency execution and a multi-million-dollar annual investment.
Optimize budgets, audiences, messaging, and creative according to lead quality, enrolled debt, and profitability.
Fine-tune signals sent to advertising platforms so optimization reflects business value.
Own websites, landing pages, and conversion-rate optimization through the Manager of CRO, including structured testing of user experience, offers, forms, and conversion flows.
Partner with direct mail and CRM teams on multi-touch optimization across mail, paid, organic, and web; own the digital response experience and coordinate channel interactions to maximize enrolled debt and revenue.
Improve lead qualification and offer design to match prospects with suitable programs, including options for those who do not currently qualify for debt settlement.
Identify potential roles for Debt Health and Credit Answers products and support their optimization and expansion roadmaps.
Own SEO and AI-search outcomes across brand websites, working with internal teams and partners to improve the likelihood that AI answers recommend CreditAssociates for debt-relief questions.
Oversee organic social and reputation/review presence in partnership with brand and content stakeholders.
Oversee other brands and web properties, including American Debt Relief, Credit Answers, and Debt Health.
Scale content, creative, reporting, and testing through AI-driven capabilities delivered with internal teams and strategic partners.
Introduce AI-assisted methods in paid media, conversion, and reporting with measurable improvements in speed and cost.
Partner with Analytics to maintain a warehouse-based performance view from media spend through enrollment, enrolled debt, revenue, and cancellation.
Advance lead scoring, attribution, testing, and forecasting, with clear weekly and monthly reporting to senior leadership.
Follow leads through the full sales funnel, partnering with Sales and listening to calls when needed to identify lead-quality issues and conversion opportunities.
Lead internal digital-growth resources, agencies, and strategic partners by setting priorities, performance expectations, and accountability.
Evaluate agencies and vendors for performance, cost efficiency, and opportunities for consolidation.
Work with Sales leadership to align lead volume and quality with call-center capacity and conversion.
Partner across Analytics, Technology, Creative, and Digital Experience to improve tracking, nurture, reengagement, and campaign execution.
Ensure acquisition activity complies with FCC, TCPA, FTC, and state-level requirements, including consent capture and lead-source documentation, in partnership with Legal and Compliance.
Follow established Legal and Compliance review processes and obtain required approvals before campaigns and digital experiences launch.
Within the first 90 days, diagnose where qualified paid leads are lost between form submission and enrollment and present a prioritized improvement plan.
Within the first 90 days, establish a single performance view tying digital spend to enrolled debt.
Within the first 90 days, launch a structured testing roadmap across paid media, multi-touch mail and digital journeys, and website conversion.
Within the first 90 days, assess agency performance and recommend budget and scope changes.