Vice President of Marketing & Customer Growth

Tuff Shed•Denver, CO

About The Position

Tuff Shed is seeking a strategic, data-driven Vice President of Marketing and Customer Growth to accelerate profitable revenue growth, strengthen brand performance, expand digital commerce, and advance the customer experience. This leadership role will connect marketing, e-commerce, customer experience, analytics, and technology under a comprehensive growth strategy. Reporting to the Chief Operating Officer, the Vice President will lead marketing, e-commerce, customer acquisition, CRM, communications, analytics, customer lifecycle management, and enterprise growth initiatives. As a member of the leadership team, the Vice President will collaborate with Sales, Operations, Finance, IT, and Customer Service to grow market share, increase customer acquisition and retention, and improve overall business performance. The role oversees growth strategy; marketing and brand initiatives; e-commerce and digital growth; customer acquisition and experience; CRM and customer lifecycle programs; analytics, technology, and innovation; sales partnership and revenue growth; and leadership and team development. The successful candidate will develop and execute strategies, establish measurable objectives, optimize marketing and digital investments, improve customer journeys and conversion, use data and emerging technologies to improve outcomes, and build a high-performing organization. The position requires at least 10 years of progressive leadership experience in marketing, customer growth, revenue generation, or related disciplines, including at least five years of VP-level leadership leading multifunctional teams. A bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field is required. The stated salary range is $200,000–$240,000.

Requirements

At least 10 years of progressive leadership experience in marketing, customer growth, revenue generation, or related disciplines.
At least 5 years of VP-level leadership experience leading multifunctional teams.
Demonstrated success driving revenue growth, customer acquisition, and business performance.
Experience leading e-commerce strategy, online sales growth, digital merchandising, and website conversion optimization.
Experience managing CRM platforms, customer lifecycle programs, and marketing automation initiatives.
Experience developing data-driven marketing strategies and using analytics to improve business outcomes.
Experience managing significant marketing budgets and delivering measurable ROI.
Strong strategic thinking and business acumen.
Deep understanding of digital marketing, e-commerce, customer acquisition, CRM, and brand management.
Strong financial management and budgeting capabilities.
Excellent communication, presentation, and leadership skills.
Ability to influence and collaborate across multiple business functions.
Strong analytical and problem-solving skills.
Experience leveraging AI and emerging technologies to improve business performance.
Hands-on computer skills in Microsoft Office and Internet applications.
Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.

Nice To Haves

Experience using CRM software, including Oracle, JDE, Onyx, Salesforce.com, Goldmine, or similar systems.
Experience in home services, retail, consumer products, multi-location operations, or similar customer-focused industries.
Experience leading omnichannel sales and marketing environments.
Experience with advanced customer analytics, personalization technologies, and AI-driven marketing solutions.
Experience scaling digital commerce operations and online revenue channels.

Responsibilities

Develop and execute a comprehensive marketing and growth strategy aligned with organizational goals and contribute to enterprise-wide strategic planning as a leadership team member.
Identify market opportunities, competitive advantages, and initiatives that support profitable revenue expansion; establish performance objectives and measure results against business goals.
Lead marketing initiatives across brand strategy, demand generation, advertising, communications, public relations, content development, and social media.
Maintain consistent brand positioning across customer touchpoints and develop integrated campaigns supporting revenue growth, customer acquisition, and brand awareness.
Evaluate marketing effectiveness and optimize investments to maximize return on investment.
Set the vision and strategy for e-commerce growth, profitability, and digital customer engagement.
Lead digital commerce performance, online customer acquisition, website conversion, and revenue generation.
Oversee website merchandising, user experience, product presentation, online promotions, pricing coordination, and conversion rate optimization.
Develop strategies to increase online traffic, average order value, customer retention, and digital revenue.
Partner with IT, Operations, and Customer Service to deliver a seamless experience across digital channels; evaluate emerging technologies and digital commerce trends.
Build customer acquisition strategies across digital, retail, field, referral, and partnership channels; improve lead generation, lead quality, conversion rates, and marketing-generated revenue.
Optimize customer acquisition costs and campaign effectiveness, and lead the customer journey from awareness through retention, loyalty, referrals, and advocacy.
Lead CRM strategy and customer lifecycle marketing programs; align CRM with the customer journey from initial engagement through building installation.
Advance segmentation, personalization, automation, targeted engagement, and use of customer data for acquisition, retention, and cross-sell opportunities.
Help optimize Salesforce Marketing Cloud Engagement and Salesforce Field Service alignment.
Establish a data-driven culture focused on measurable business outcomes and develop executive dashboards and reporting for marketing, digital, customer, and revenue performance.
Lead adoption and optimization of marketing technology, analytics platforms, CRM systems, AI tools, and automation; identify opportunities for artificial intelligence and predictive analytics to improve engagement and performance.
Collaborate with Sales leadership to improve lead conversion and commercial performance; align marketing and sales through shared KPIs and accountability measures.
Develop sales enablement programs, content, and tools, and support revenue growth through integrated acquisition and retention strategies.
Recruit, develop, mentor, and lead a high-performing marketing and customer growth organization; set performance expectations and accountability measures.
Foster innovation, collaboration, continuous improvement, and customer focus.
Manage agency relationships, vendors, strategic partners, and departmental budgets.