Vice President of Growth Marketing

Community Choice Financial Family of Brands•,

1d•Remote

About The Position

The Vice President of Growth Marketing is a strategic leader responsible for demand generation and revenue growth across the Community Choice Financial Family of Brands. The role develops and executes growth marketing strategy across offline and digital channels, using data and insights to acquire customers, improve conversion, optimize return on investment, and support long-term enterprise value creation. The position owns enterprise acquisition forecasting, scenario planning, channel mix and investment decisions, marketing plans and budgets, and performance against revenue, efficiency, and operational goals. It assesses marketing technology and data capabilities, establishes scalable operating practices, and improves lead scoring, nurturing, and campaign performance. The Vice President leads the Growth Marketing Team, including Affiliate, B2B, Media, and Paid Search teams, and develops marketing leaders and organizational capabilities. The role also contributes to executive decisions, partners across departments, manages external partners and vendors, and ensures campaigns and team operations meet applicable regulatory, policy, and ethical standards.

Requirements

Bachelor’s degree in Marketing or a related field.
12+ years of progressive experience leading customer acquisition, growth marketing, and demand generation programs, including paid media, lead generation, credit marketing, and performance-based customer acquisition channels.
5+ years of senior leadership experience.
Proven experience leading demand generation and growth marketing campaigns across multiple marketing sub-functions.
Progression of increasing responsibility.
Demonstrated ability to operationalize multiple world-class teams and manage multi-million-dollar budgets.
Strong quantitative and analytical skills, including the ability to draw insights from data and apply rigorous processes around metrics, insights, and action.
Curiosity, creativity, willingness to take risks, and ability to think and execute differently.
Comfort generating and testing new tactics.
Ability to work independently, manage multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment.
Excellent oral, written, and interpersonal communication skills, with the ability to communicate succinctly and professionally.
Ability to work across departments and prioritize initiatives involving conflicting priorities and stakeholders.
Experience in financial services or a highly regulated field.
Executive-level written and verbal communication skills and ability to present strategies to executive teams, C-suite leaders, and external partners.
Negotiation and conflict resolution skills.
Deep knowledge of the company’s industry, market, and competitive landscape.
Familiarity with relevant regulations, technologies, and customer behaviors.
Demonstrated success driving revenue, growth, efficiency, and innovation.
Evidence of leading large-scale initiatives or transformations.
Experience working across multiple brands in an enterprise.
Physical ability to remain stationary, move freely inside and occasionally outside the office, and operate mechanical controls such as a keyboard.

Nice To Haves

Experience leading customer acquisition and growth initiatives for e-commerce, fintech, marketplace, direct-to-consumer, or other transaction-oriented businesses.

Responsibilities

Develop and execute a comprehensive demand generation strategy aligned with company growth objectives across offline and digital channels.
Scale the business by improving existing growth levers and pursuing new growth opportunities.
Develop acquisition strategies that optimize customer lifetime value, acquisition costs, portfolio quality, and long-term profitability.
Monitor lead quality and conversion rates and optimize lead generation efforts.
Optimize demand generation KPIs, including conversion rates, CAC, and ROAS.
Establish a scalable growth operating model balancing experimentation, performance optimization, customer acquisition, and long-term enterprise value creation.
Assess marketing technology and data capabilities and implement systems and tools that maximize customer insights and growth opportunities.
Develop and maintain lead scoring and lead nurturing processes.
Own enterprise acquisition forecasting, scenario planning, channel mix optimization, and portfolio-wide growth investment decisions.
Ensure the division meets revenue, efficiency, and operational goals.
Create and manage the marketing plan and budget, connecting growth strategy to monthly targets and annual plans.
Use data and analytics to make decisions and optimize performance in coordination with marketing, operations, and credit risk teams.
Measure channel and campaign performance and adjust strategies accordingly.
Define and regularly communicate KPIs that indicate the health of demand generation and growth strategies.
Manage growth marketing budgets, including annual AOP planning, forecasting, spend tracking, and impact measurement, to allocate resources efficiently and maximize ROI.
Serve as an internal subject matter expert in acquisition and growth marketing and define and refine long-term strategy.
Translate organizational goals into actionable plans and identify growth opportunities and areas for improvement.
Improve execution rigor, testing velocity, agility, and insight feedback loops.
Lead the Growth Marketing Team, including Affiliate, B2B, Media, and Paid Search teams.
Lead and develop functional marketing leaders and build organizational capabilities for future growth.
Optimize team structure, priorities, and processes; set performance targets and ensure the team meets them.
Oversee team budgeting and resource allocation.
Provide input to executive leadership on major company decisions and help shape policies, organizational structure, and priorities.
Build, manage, and develop a high-performing demand generation team; hire, mentor, and develop leadership talent.
Create a positive, inclusive, high-performing culture and foster a collaborative learning environment.
Build relationships with VPs, senior leaders, and departments to ensure alignment; collaborate on customer acquisition and revenue growth.
Lead cross-department initiatives and companywide programs, break down silos, and promote effective internal communication.
Identify risks within the division and create mitigation plans.
Ensure policies, regulations, and ethical standards are upheld; work with legal and compliance teams to ensure campaigns meet regulatory standards.
Identify, hire, and manage external partners and vendors.
Perform other duties as assigned.

Benefits

Uncapped flexible paid time off.
Paid on-the-job training and a comprehensive new hire program.
Access to an e-learning platform for professional and personal development.
Performance-based career advancement.
Educational reimbursement program.
Medical insurance choices that include telemedicine and HSA/FSA options.
Traditional and Roth 401(k) retirement plans with a company match.
Company-sponsored life and AD&D insurance.
Voluntary benefits, including dental, vision, short- and long-term disability, supplemental life and AD&D, accident, critical illness, hospital indemnity, identity theft protection, legal services, and pet insurance.
Employee Assistance Program with access to mental health resources and life coaching for employees and family members.
Discount Marketplace with discounts from nationwide and local retailers.
Relaxed business-casual dress code, including jeans and sneakers.