Vice President Communications Jobs

About The Position

Requirements

• Bachelor of Science degree required.
• At least 10 years of progressive leadership experience in Marketing, Communications, Consumer Experience, or a related field.
• Demonstrated success leading multidisciplinary teams in complex, matrixed environments.
• Experience managing multi-million-dollar budgets with an emphasis on corporate stewardship.
• Ability to use data, insights, and analytics to drive decision-making.
• Strong executive presence and communication skills, with the ability to influence at all levels.
• Must be in and intimately familiar with Guthrie’s footprint and market.

Nice To Haves

• Master’s degree preferred, such as an MBA, MHA, MPH, or degree in Communications, Marketing, or a related field.

Responsibilities

• Develop and execute a multi-year enterprise Marketing & Communications strategy aligned with system priorities, the five-year strategic plan, and regional plans.
• Partner with the EVP Chief Strategy Officer on system growth, business development, and organizational reputation.
• Advance artificial intelligence and other technology to increase efficiencies and support strategy.
• Oversee brand strategy, marketing-related digital strategy, creative services, campaigns, and market positioning.
• Ensure brand consistency across internal and external channels.
• Use analytics, insights, and competitive intelligence to guide data-driven marketing practices.
• Manage internal and external communications, including media relations, public affairs, crisis communications, content strategy, and organizational messaging.
• Advance storytelling that strengthens employee engagement and community trust.
• Integrate communication strategies across service lines and business units.
• Lead systemwide consumer experience strategy and drive improvements in access, the digital front door, service excellence, and feedback loops.
• Collaborate with operations, quality, and HR to improve touchpoints across the continuum of care.
• Serve as executive sponsor for experience initiatives that improve patient satisfaction, loyalty, and retention.
• Oversee community partnerships, outreach programs, sponsorships, and external engagement strategies.
• Align community engagement with population health initiatives and regional needs assessments.
• Influence conversations about rural health care to help secure funding, shape policy, attract workforce, and strengthen Guthrie’s role as a national model.
• Direct teams across marketing, communications, community relations, and consumer experience.
• Build high-performing, collaborative teams that embrace innovation, accountability, and service excellence.
• Develop a world-class marketing function recognized locally and nationally in a high-change environment.