Vice President Communications Jobs

About The Position

Requirements

• 15+ years of experience in integrated marketing, creative services, communications, brand experience or experiential marketing, including significant leadership responsibility.
• Demonstrated success building and delivering integrated brand experiences across communications, digital channels, customer journeys, sponsorships and events.
• Deep expertise in creative development, integrated communications, agency management and marketing operations.
• B2B technology marketing experience, ideally across connectivity, networking, managed services, cybersecurity, cloud or related solutions.
• Experience building lifecycle marketing and personalization capabilities through cross-functional collaboration.
• Proficiency with generative AI and AI-enabled creative tools, applying them to ideation, content development, personalization and production.
• Experience leading sponsorships, partnerships and events, including investment decisions, activation and measurement.
• Proven ability to lead high-performing teams and influence across a matrixed organization.
• Strong executive presence, communication, financial management and stakeholder leadership skills.
• Bachelor's degree required; Comcast may also consider a combination of coursework and experience or extensive related professional experience.
• Ability to understand and apply Comcast's Operating Principles, prioritize customer experience, work collaboratively, drive results and support inclusion.

Nice To Haves

• Advanced degree preferred.
• B2B technology marketing experience involving connectivity, networking, managed services, cybersecurity, cloud or related solutions.

Responsibilities

• Define and evolve the Comcast Business brand experience across audiences, channels and customer moments.
• Lead a centralized creative services organization supporting Small Business and Enterprise marketing priorities.
• Translate brand, segment and product strategies into campaigns, communications and experiences.
• Ensure a connected brand experience across paid, owned, earned and experiential channels.
• Oversee creative operations, workflow, agency management, production, budgets and resources.
• Champion AI-enabled tools to improve creative quality, speed, personalization and efficiency.
• Lead communications across key customer lifecycle stages, from onboarding through retention and growth.
• Partner with Marketing, Product, Digital, Data & Analytics, Customer Experience and Operations to deliver an integrated lifecycle marketing model.
• Drive personalization at scale through data-driven content, modular creative and next-best-action strategies.
• Use insights, testing and performance data to improve customer engagement and business outcomes.
• Ensure customer communications are clear, consistent and aligned with the intended customer experience.
• Lead the sponsorship and events portfolio, including investment strategy, partnership management, activation and measurement.
• Prioritize sponsorship and event investments that advance brand, customer and business objectives.
• Connect sponsorships and experiences to broader brand, content, sales and demand-generation initiatives.
• Leverage Comcast assets and partnerships to maximize impact and return on investment.
• Establish clear performance measures and accountability for results.
• Lead and develop high-performing teams and influence across a matrixed organization.
• Manage budgets, agencies, resources and production operations effectively.
• Support a culture of inclusion, customer focus, teamwork, results and growth.

Benefits

• Comcast provides an array of benefits options, expert guidance and always-on tools personalized to support employees physically, financially and emotionally through milestones and everyday life. Further details are available in the benefits summary on the careers site.