Vice President, Corporate & B2B Communications

Ibotta•Denver, CO

19h•$225,000 - $260,000•Hybrid

About The Position

Ibotta is seeking a Vice President of Corporate & B2B Communications to build the company’s corporate reputation as a technology leader and elevate awareness of the Ibotta Performance Network (IPN) as a growth engine for CPGs. The role works closely with the CEO and CRO and is based in Denver, Colorado, in a hybrid arrangement requiring three days in the office each week (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Relocation assistance is offered for candidates moving to Denver. The position leads Ibotta’s B2B brand and narrative, earned media and thought leadership, executive visibility, partner communications, and external agency relationships. It includes managing and mentoring one direct report, with the opportunity to grow the team as the function scales. The role requires both strategic leadership and hands-on execution in a fast-moving, founder-led environment.

Requirements

12 or more years of communications experience, including significant experience in B2B technology, adtech, retail media, or CPG-adjacent industries.
Demonstrated success building disruptive, category-challenger narratives and changing market perceptions of a product or strategy.
Ability to operate as both a strategic leader and hands-on executor in a fast-moving, founder-led environment.
Experience creating programs from scratch and earning trust at the executive level.
Proven success securing meaningful earned media coverage and building editorial relationships with leading publications.
Deep experience developing executive thought leadership programs with measurable outcomes, such as stage placements, bylines, and share of voice.
Existing relationships with trade and business press covering CPG, retail, and adtech.
Exceptional written and verbal communication skills, including the ability to translate complex technology into clear, executive-ready narratives.
Must live in the United States.
Must be currently authorized to work in the United States on a full-time basis.

Nice To Haves

Experience placing executives at prominent industry events such as CES, Cannes Lions, NRF, and GroceryShop.
Experience communicating with distribution and retail partners such as Walmart and Instacart.

Responsibilities

Develop and own a communications strategy positioning Ibotta as an enterprise technology company and IPN as a performance marketing platform for CPG brands.
Shift industry perception of Ibotta from a consumer loyalty app to a full-stack B2B technology partner.
Create messaging frameworks for CPG, retail, agency, and adtech leaders.
Promote a narrative that positions promotional spend as a growth lever and IPN as an alternative to legacy solutions.
Work with marketing to identify and amplify thought leadership through earned media, trade press, and industry publications.
Cultivate relationships with journalists, editors, and analysts covering CPG, retail media, and adtech.
Develop bylines, contributed content, and speaking opportunities that reinforce Ibotta’s enterprise positioning.
Use media monitoring and share-of-voice analytics to assess program effectiveness, find coverage gaps, and communicate where investment is having an impact.
Develop and manage an executive communications program that secures prominent event appearances for the CEO and CRO.
Advise the CEO and CRO on public voice, media presence, and industry positioning.
Prepare executives for media engagements, speaking opportunities, and partner conversations through messaging preparation and media training.
Build senior leaders’ public profiles as voices in retail media and performance marketing.
Help executives maintain a consistent point of view across digital channels and industry forums.
Develop communications strategies and materials to support relationships with distribution and retail partners, including Walmart and Instacart.
Partner with business development and sales teams to ensure partner-facing narratives are consistent and compelling.
Manage partner announcements, co-marketing opportunities, and milestone communications in coordination with partners.
Lead and mentor one direct report, with potential to grow the team.
Manage Ibotta’s external PR agency relationship, setting strategy, managing priorities, and holding the agency accountable to outcomes.