System Vice President - Marketing and Communications
About The Position
The System Vice President of Marketing and Communications is the senior executive responsible for developing and leading an integrated marketing, communications, and brand strategy across Albany Med Health System. Reporting to the EVP Strategy Transformation & Corporate Development and serving as a key member of the senior leadership team, this role sets the strategic direction for communications with patients, physicians, employees, donors, media, elected officials, and the broader community. The position builds and leads a high-performing team spanning marketing, digital and content strategy, public relations, internal communications, crisis and issues management, and executive communications, and partners with service line leaders, philanthropy, physician leadership, and operating unit presidents throughout the System. Based at Albany Med Health System’s System Office in Albany, New York, the position includes regular travel to hospitals, practices, and affiliated sites across the System’s service area. Availability outside standard business hours may be required for urgent communications, crisis response, or executive support. The role may involve access to sensitive and regulated information, including HIPAA Protected Health Information, which must be accessed and used only as necessary for assigned duties and protected from unauthorized access and modification.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Minimum of 12–15 years of progressive marketing and communications leadership experience, including at least 5 years in a senior executive role (VP or above).
- Demonstrated enterprise-level experience leading brand strategy, digital marketing, public relations, and crisis communications.
- Experience building and leading high-performing teams and managing significant budgets and external agency relationships.
- Executive presence and credibility to advise the CEO, Board, and physician leadership on sensitive, high-stakes matters.
- Deep understanding of healthcare marketing, patient consumerism, physician relations, and academic medical center dynamics.
- Strong strategic and analytical capabilities, including connecting marketing and communications investment to organizational outcomes.
- Exceptional written, verbal, and interpersonal communication skills, including experience as a media spokesperson.
- Proven crisis and issues management skills and sound judgment under pressure.
- Skill in digital marketing, content strategy, marketing technology, and data-driven decision-making.
- Collaborative leadership style and ability to influence across a complex, matrixed, multi-entity system.
- Ability to travel regularly to hospitals, practices, and affiliated sites across the System's service area.
- Ability to comply with policies governing need-to-know access, minimum necessary use and disclosure, and protection of sensitive and regulated information.
Nice To Haves
- Master's degree (MBA or related) is strongly preferred.
- Healthcare, academic medicine, or complex multi-site organization experience is strongly preferred; health system experience is highly desirable.
Responsibilities
- Serve as the System's chief marketing and communications strategist, translating organizational goals into an integrated brand, marketing, and communications strategy across all entities and service lines.
- Advise the CEO, Board, and senior executive team on reputation, positioning, and stakeholder communications for major System initiatives, including growth, partnership, and integration efforts.
- Set annual and multi-year marketing and communications plans aligned to System priorities, with goals, budgets, and performance metrics.
- Represent the System's brand and communications function to the Board of Directors, physician leadership, and external partners.
- Own and steward the System brand architecture, ensuring consistency across entities, service lines, and sub-brands.
- Lead consumer, physician, and employer marketing strategies to support patient volume growth, service line expansion, and talent recruitment.
- Oversee digital marketing, web strategy, content strategy, social media, and marketing analytics.
- Direct market research, competitive analysis, and consumer insights to inform strategy and assess return on marketing investment.
- Lead media relations, public relations, and issues/crisis communications, serving as senior counsel and, where appropriate, System spokesperson.
- Oversee internal and employee communications to support alignment, transparency, and engagement across the multi-site workforce.
- Direct executive and physician communications, including messaging support for the CEO, senior leaders, and clinical leadership.
- Guide government and community relations communications in partnership with government affairs and community benefit teams.
- Establish and lead crisis communications protocols to support timely and credible responses to emergent issues.
- Build, lead, mentor, and develop a System-wide marketing and communications team, including managers overseeing brand, digital, public relations, and internal communications.
- Manage the departmental budget, agency and vendor relationships, and marketing technology platforms.
- Foster collaboration, accountability, and service across the marketing and communications function and its internal partners.
- Establish and monitor key performance indicators for marketing and communications programs, adjusting strategy based on data.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
