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Senior Content Strategist

Adobe
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About The Position

The Senior Content Strategist of The Global Enterprise Narrative and Content Team leads the strategy, development, and delivery of webinar-led content that brings our global enterprise marketing narrative and campaign frameworks to life. This role ensures webinar programs are tightly aligned to company priorities, translating complex ideas into cohesive, audience-first stories that educate, inform, and inspire. This is a high-impact, cross-functional role that blends narrative design, webinar execution, and content frameworks to deliver cohesive experiences for Adobe enterprise customers. The ideal candidate operates comfortably in a fast-paced environment, bringing strategic rigor, creative clarity, and a data-informed approach to every program.

Requirements

  • Proven experience planning and hosting enterprise-level webinars or virtual events and shaping their content strategy
  • Strong experience with content operations, editorial processes, and content quality assurance
  • Strong partner management experience, especially in speaker sourcing, briefing, and alignment
  • Track record aligning content to broader business narratives and campaign frameworks
  • Passion for staying updated on latest digital content innovations with AI and industry trends
  • 3-5+ years in digital content strategy, webinar or virtual event management, or other relevant experience
  • Excellent communicator — enthusiastic, concise, and audience-centric
  • Strategic problem solver with the ability to balance big ideas with diligent execution
  • Self-starter who takes initiative and drives projects forward
  • Passionate about continuous learning and applying insights across programs
  • Collaborative and proactive, with strong cross-functional influence

Responsibilities

  • Define and implement the content strategy for enterprise webinar programs, aligning with global narratives, campaigns, and audience personas.
  • Collaborate with journey, demand, narrative, product, sales, communications, PR, agency and events teams to develop content calendars, review webinar topics and abstracts, and align to business priorities and market trends.
  • Write and submit briefs for agency and production teams with webinar title, abstracts, speaker bios, key messaging topics and promotional materials.
  • Source, brief, and enable speakers, including executives, product leaders, partners, and customers.
  • Plan and deliver webinars, covering messaging, talking points, run of show, and audience engagement.
  • Drive content direction for all webinar assets, including presentation decks, speaker scripts, promotional copy, registration landing pages, on-demand viewing landing pages, derivative, content and more.
  • Use audience insights and performance data to refine content and improve engagement.

Benefits

  • comprehensive benefits programs

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What This Job Offers

Job Type

Full-time

Career Level

Senior

Education Level

No Education Listed

Number of Employees

5,001-10,000 employees

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