Segment Marketing Manager
The Hillman Group, Inc. • Cincinnati, OH39d
Marketing Manager Jobs
5,518 jobs found — updated daily
Senior Marketing Manager
160 Driving Academy • Chicago, IL39d • $120,000 - $135,000Product Marketing Manager
Toyota Material Handling • Village of Greene, NY39dArt Director
Caleres • Saint Louis, MO39d • OnsiteAssistant Marketing Manager
The Mentholatum Company • Horsham, PA39dMarketing Manager
Hong Kong Trade Development Council • New York, NY39d • OnsiteManager, Marketing
American Hotel & Lodging Association • Washington, DC39d • $70,000 - $80,000 • HybridGeneral Manager
Paul Davis Restoration of Ocean County NJ • Island Heights, NJ39d • $80,000 - $120,000Marketing Manager
Marmon Holdings, Inc. • Hartselle, AL39dShopper Marketing Manager
First Quality39d • RemoteDealer Marketing Consultant
Shift Digital • Jacksonville, FL39d • $95,000 - $105,000Marketing Manager
COUSINS EMPLOYEES LLC • Atlanta, GA39d • OnsiteSr. Product Marketing Manager, Portfolio Marketing
Amazon • Arlington, VA39dAssociate Content Marketing Manager
KARL STORZ • El Segundo, CA39d • HybridSenior Marketing Manager
Cushman & Wakefield • Austin, TX39d • $102,000 - $120,000Marketing Manager, Enterprise Applications Portfolio
KARL STORZ • El Segundo, CA39d • HybridManager, Territory Sales
Suntory Global Spirits • Atlanta, GA39d • $99 - $107Group Product Marketing Manager - Students
Adobe • San Jose, CA39d • $146,300 - $275,050Marketing Manager - US
Smadex SLU • Austin, TX39dField Marketing Manager
Canals • New York, NY39d • Remote
Segment Marketing Manager
The Hillman Group, Inc.•Cincinnati, OH
About The Position
The Segment Marketing Manager is a dedicated partner to product teams, responsible for translating product strategy, roadmap, and customer value into clear positioning, messaging, and go-to-market execution – including eCommerce. This role builds deep product and customer expertise, ensures marketing is involved early and strategically, and creates scalable, repeatable launch and maintenance practices across their specific segment.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- 3–6 years of experience in product marketing, brand marketing, category marketing, go-to-market, or related commercial roles.
- Experience working cross-functionally with product, sales, and marketing teams to support product launches and growth initiatives.
Nice To Haves
- Experience supporting products sold through retail and/or eCommerce channels preferred.
- Experience in consumer products, hardware, home improvement, automotive, or retail-driven industries is a plus.
Responsibilities
- Develop deep, working knowledge of assigned product categories, roadmaps, customers, and use cases.
- Serve as the “go-to” marketing resource for product managers and cross-functional partners
- Rapidly onboard to new products, line extensions, and acquisitions to support faster, more effective launches.
- Partner with segment on product positioning, value propositions, and messaging frameworks aligned to customer needs and business goals.
- Translate technical features and product decisions into clear, compelling customer-facing narratives.
- Ensure consistency of messaging across channels, including retail, eCommerce, and sales enablement.
- Partner with product, sales, channel, and eCommerce teams to plan and execute go-to-market strategies.
- Lead marketing launch planning, including messaging, timing, assets, and channel coordination.
- Create repeatable launch and adoption playbooks that scale across categories, brands, and digital/ retail environments.
- Inform and help craft eCommerce and eRetail content, ensuring product detail pages clearly communicate value, differentiation, and use cases.
- Translate product features into optimized digital content including titles, bullets, descriptions, imagery guidance, and enhanced content.
- Partner with eCommerce, retail media, and content operations teams to ensure accuracy, consistency, and readiness at launch.
- Ensure digital shelves reflect current positioning, messaging, and product updates over time.
- Bring customer, retail, and digital performance insights back to product teams to inform optimization and future planning.
- Ensure marketing performance is part of ongoing product conversations — not just post-launch reporting.
- Other duties as assigned.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Job Search Resources
Career Resources
Build a Resume for Marketing Manager
The resume builder that gets results.
- Get clear feedback so you look as qualified as you are
- Align your resume with the job to get further in the process, faster
- Take the guesswork out of resume writing
