Sr Product Marketing Manager, Media, Entertainment and Advertising
About The Position
Snowflake product marketers conceive of and execute go-to-market plans that drive awareness, adoption, and drive success for our customers. We are looking for a Sr. Product Marketing Manager to orchestrate go-to-market execution for the Media, Entertainment and Advertising (MEA) industries, scaling global programs, amplifying regional priorities, and ensuring our message resonates with Media leaders across industries. This is a highly cross-functional role, working closely with Account teams, Field Marketing, Technical Sales, Industry specialists, and PMMs to align strategy with execution. The successful candidate will thrive on program orchestration, enablement at scale, and surfacing regional insights to shape global direction.
Requirements
- 5+ years of experience in product marketing, solutions marketing, or GTM strategy, within data, analytics, cloud, or AI/ML supporting the Media, Entertainment or Advertising industry.
- Demonstrated ability to orchestrate cross-functional GTM programs that scale across regions and resonate with diverse personas.
- Proven success enabling large sales organizations through impactful programs, sales plays, and messaging that drive measurable outcomes.
- Ability to translate technology value into clear business outcomes that resonate with decision-makers.
- Strong collaboration and influence skills, with the ability to align global strategy to regional execution.
- Excellent communication and storytelling abilities, distilling complex concepts into compelling, business-relevant narratives.
- Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions.
- An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement.
- BS/BA degree preferred.
- Willingness to travel up to 25% of the time.
Nice To Haves
- Experience developing regional or industry-specific campaigns that complement global priorities is a plus.
Responsibilities
- Co-own and align marketing strategy for the MEA personas, ensuring plans reflect customer insights and empower the field to execute with impact.
- Develop and execute “big bets” by identifying opportunities for net-new integrated campaigns and targeted sales plays that accelerate adoption.
- Enable the field at scale by running programs, sales plays, and delivering relevant messaging that drive pipeline and revenue outcomes.
- Lead cross-functional working groups to ensure disciplined marketing program execution and alignment across teams.
- Champion outcome-driven selling by equipping sales teams with messaging and programs that tie Snowflake’s value to measurable customer impact.
- Translate Snowflake’s platform value into business value statements that resonate with decision makers across the MEA sub-verticals.
Benefits
- Salary and benefits information can be found on the Snowflake Careers Site for jobs located in the United States: careers.snowflake.com
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
