Product Marketing Manager V | Digital Advertising

Linda Werner & Associates

2d•Remote

About The Position

We are seeking an experienced Product Marketing Manager to support a global technology company focused on digital advertising and business products. This is a highly strategic role for someone who enjoys working at the intersection of product, marketing, research, advertising, and business strategy. You will partner closely with Product, Sales, and cross functional teams to understand advertiser needs, evaluate market opportunities, influence product direction, and develop go to market strategies for high priority products and initiatives. The ideal candidate brings a strong combination of strategic thinking, analytical ability, product marketing expertise, and the ability to lead complex initiatives in a fast moving environment.

Requirements

8+ years of professional experience in product marketing, management consulting, business strategy and operations, digital marketing or advertising, analytics, or another highly analytical discipline
Experience contributing to product strategy and go to market planning
Demonstrated success managing complex projects with significant stakeholder visibility
Strong project management skills with the ability to independently drive work from strategy through execution
Experience conducting research and translating findings into actionable business or product recommendations
Ability to simplify complex concepts and communicate them clearly to varied audiences
Strong cross functional collaboration and stakeholder management skills
Experience developing structured frameworks to evaluate ambiguous problems and recommend a path forward
Strong analytical, communication, organizational, and presentation skills
Ability to work effectively in a fast paced environment where priorities and requirements may evolve

Nice To Haves

Experience within digital advertising or advertising technology
Creator marketing experience
Social media or digital platform experience
Commerce or business platform experience
Management consulting or strategy background
Experience supporting advertiser, agency, or business focused products

Responsibilities

Conduct market, customer, and competitive research to identify advertiser needs and inform product strategy
Partner with advertisers and internal teams to support product testing, gather insights, and evaluate performance
Develop product positioning, messaging, and go to market strategies for new and evolving advertising products
Partner with Product and Sales teams to translate market insights into product recommendations and commercialization strategies
Contribute to strategic direction for advertising and creator focused product initiatives
Lead high priority projects involving multiple stakeholders and product teams
Develop structured frameworks to evaluate complex business and product questions and present clear recommendations
Manage fast moving priorities, dependencies, risks, and stakeholder communications
Anticipate potential issues and escalations and drive them through resolution
Serve as the primary owner for assigned initiatives, ensuring strong execution and effective cross functional communication