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Marketing & Social Media Intern: CatProfiler

Students Plus Startups•San Antonio, TX

About The Position

CatProfiler, a San Antonio cat behavior business, is seeking a summer marketing and sales intern to grow its social media presence, sell merchandise, and build awareness for an upcoming memoir based on lost-cat case files. The business also offers cat behavior consultations, sells merchandise through its Etsy shop Whackadoodle Cat Stuff, and publishes cat humor and news on Substack. The internship is 10 weeks, from May 31 to August 6, 2027, and is full-time at 40 hours per week. The intern will focus primarily on social media growth and community engagement, while also maintaining Etsy listings, supporting Substack and book publicity, working summer events, and reporting weekly results. The summer goals include increasing Facebook and Instagram followers by 25–50%, linking the platforms, listing all products on Etsy by the end of week 3, responding to comments and messages within one business day, participating in two to three events, and making at least 10 publicity pitches. Week 1 includes hands-on orientation covering the business, brand voice, Etsy shop, and a social media audit, concluding with a 30-day plan. Jenne reviews every post in week 2; from week 3, the intern runs the content calendar independently within the provided guidelines. Writing in Jenne’s name or about her book requires her approval. The role prohibits AI-generated content and requires permission for images used. The intern must not give cat behavior advice in comments or messages and should direct people to Jenne’s website for consultations; lost-cat inquiries should be directed to the free GPT and FAQ on the CatProfiler website. Students receive a $6,000 stipend for the summer, paid in three installments. Housing applications are accepted once an internship has been secured. Mandatory orientation days are May 26–28, 2027.

Requirements

  • Studies marketing, sales, communications, or business.
  • Comfortable using Instagram and Facebook and willing to learn Substack and Etsy.
  • Engaging, clear writing skills.
  • Strong organization and follow-through.
  • Available for some weekend events.
  • Must not provide cat behavior advice in comments or messages.
  • Must obtain approval for anything written in Jenne’s name or about her book and for changes to existing writing.
  • Must use only images permitted for use and must not use AI-generated writing or images.
  • Available for mandatory orientation May 26–28, 2027.
  • Available for the full-time, 40-hour-per-week internship from May 31 to August 6, 2027.

Nice To Haves

  • Experience growing a social media account, club page, or small business account.
  • Etsy or other e-commerce experience.
  • Canva, photography, or short-form video skills.
  • Event experience.
  • A love of animals.

Responsibilities

  • Plan a social media content calendar and create and schedule posts, Reels, and stories for Facebook and Instagram.
  • Cross-post Substack and Etsy content, share new Substack articles within a day of publication, and share two to three older articles weekly.
  • Update Facebook and Instagram photos, bios, and links, pin a welcome post, and connect the platforms through Meta Business Suite.
  • Inventory and assess the Substack archive, refresh selected articles with current links and images, and repurpose articles for Facebook, Instagram, and stories; obtain approval for writing changes.
  • Respond to comments and messages within one business day and engage daily with other cat accounts and groups.
  • Upload and update every Etsy product with photographs, videos, descriptions, and search tags by the end of week 3; promote products and track views and sales.
  • Grow Whackadoodle Cat Stuff on Substack by directing readers from Facebook and Instagram.
  • Pitch CatProfiler to podcasts, blogs, cat communities, and local media, making at least 10 pitches to build awareness for the book.
  • Find and apply for summer markets, pop-ups, and cat-community events; prepare inventory and the booth; and work two to three events selling merchandise and gaining followers and newsletter signups.
  • Attend a weekly meeting with Jenne and provide a weekly report on followers, engagement, Etsy views, and sales.
  • Complete a hands-on orientation and social media audit in week 1 and present a 30-day plan; follow the review and approval process for content.
  • Direct behavior questions to Jenne’s consultation website and lost-cat inquiries to the CatProfiler website’s free GPT and FAQ; do not provide behavior advice in comments or messages.
  • Use only images CatProfiler has permission to use and do not create or use AI-generated content.

Benefits

  • $6,000 summer stipend, disbursed in three installments.
  • Housing applications accepted once an internship has been secured.

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