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Editor, Newsletters

Dotdash Meredith
$55,000 - $58,000Hybrid

About The Position

Execute content marketing strategy in a cross-functional environment including email, browser push notifications, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined, for People.inc digital properties. Will write strategic, engaging content for newsletters, browser push notification campaigns, experiences and other strategies to drive online engagement for People Inc brands. Will communicate regularly with online editorial, email, social media & editorial analytics teams to optimize engagement and key metrics that align with department goals. In addition, will assist with educating editorial teams about how to use data to create persistent audience engagement and growth, and make recommendations for new strategies to meet goals.

Requirements

  • Bachelor’s degree, preferably in journalism or communications, or equivalent training and/or experience.
  • Professional experience or internship experience preferred
  • Digital marketing and/or social experience preferred.
  • Fundamental understanding of the web, user-generated content tools and social media.
  • Good critical thinking, analytical, and problem-solving skills are necessary.
  • Must possess an understanding of basic Excel and/or Google Sheets functionality.
  • An interest in emerging trends within the email and/or social industry.
  • Must be detail-oriented and have strong organizational skills.
  • Ability to collaborate and build relationships with internal stakeholders.
  • Excellent time management skills for multiple projects with a range of scope.

Nice To Haves

  • Experience with Google Analytics, MicroStrategy, or Looker preferred.

Responsibilities

  • Build audience interactions through data-driven content selection and distribution via email, browser and push notifications, and other channels of engagement
  • Create and maintain a content plan for newsletter programs as assigned
  • Communicate effectively with editorial, production, and analytics teams to develop email content and deploy messages that align with achieving business goals
  • Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.
  • Optimize content using accurate analysis of performance data
  • Use data and analysis to inform decision-making around content selection to maximize marketing performance
  • Assist in developing editorial analytics and reporting for People Inc editorial teams to and work closely with brands to optimize content and new content creation
  • Assist with developing marketing copy that drives conversion for programs such as subscriptions, video and other editorial products
  • Coordinate with production team to ensure accuracy of all deployments
  • All other projects as required to meet traffic and revenue goals

Benefits

  • medical
  • dental
  • vision
  • prescription drug coverage
  • unlimited paid time off (PTO)
  • adoption or surrogate assistance
  • donation matching
  • tuition reimbursement
  • basic life insurance
  • basic accidental death & dismemberment
  • supplemental life insurance
  • supplemental accident insurance
  • commuter benefits
  • short term and long term disability
  • health savings and flexible spending accounts
  • family care benefits
  • a generous 401K savings plan with a company match program
  • 10-12 paid holidays annually
  • generous paid parental leave (birthing and non-birthing parents)
  • pet insurance
  • accident, critical and hospital indemnity health insurance coverage
  • life and disability insurance

Career Resources

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