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Director Ultra Luxury Integrated Brand Marketing

IHG•Atlanta, GA
•Hybrid
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About The Position

This role leads the integrated marketing strategy and charge for ultra-luxury brands, ensuring alignment across paid, owned, and earned channels around a unified vision. The Director will advocate for the ultra-luxury way of working and drive meaningful step-change in how IHG shows in the category globally. IHG Hotels & Resorts is one of the world’s leading hotel groups, committed to delivering True Hospitality for Good by making guests and colleagues feel welcome, cared for, recognized, and respected. The company has transformed over recent years with bold ambitions to drive performance and maintain a relentless focus on growth. IHG values connections and fosters a unique sense of belonging, offering a hybrid work model that blends office and remote working.

Requirements

  • Bachelor’s degree in Marketing, Business, Management, or a related field
  • 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
  • Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
  • Proven track record leading global, integrated campaigns across paid, owned, and earned media
  • Strong commercial acumen with experience linking brand investment to performance and ROI
  • Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
  • Ability to translate insight into clear strategic direction and decisive action
  • Exceptional storytelling and stakeholder-influencing skills
  • Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools

Nice To Haves

  • Advanced degree preferred
  • PR, creative leadership experience is a plus

Responsibilities

  • Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
  • Define and deepen understanding of ultra-luxury and high-value audiences globally
  • Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
  • Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
  • Use research, performance data, and emerging trends to inform strategic direction and course correct as required
  • Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
  • Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.

Benefits

  • Comprehensive package of benefits
  • Paid time off
  • Medical/dental/vision insurance
  • 401K
  • Bonus pay
  • Impressive room discounts across our many properties
  • Recharge days
  • Volunteering days throughout the year
  • myWellbeing framework (supporting wellbeing in health, lifestyle, and workplace)
  • Unique and inclusive culture

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What This Job Offers

Job Type

Full-time

Career Level

Director

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