Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing
Superior Executive Legal Recruiting • Burbank, CA25d
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Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing
Superior Executive Legal Recruiting•Burbank, CA
About The Position
Superior Executive & Legal Recruiting is seeking a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. This role involves owning the full marketing funnel, from acquisition to intake to signed clients, with a strong focus on ROI, growth, and operational efficiency. The ideal candidate will have a background in high-volume DTC sectors such as healthcare, insurance, financial services, or education.
Requirements
- 8+ years in DTC/performance marketing with proven revenue impact (not just CPL optimization)
- Hands-on paid media experience building and managing campaigns directly
- Experience in high-volume, complex funnel environments with strong testing and optimization rigor
- Familiarity with multi-channel acquisition (paid, SEO, lifecycle) and CRM/MarTech systems
- Proven leadership experience building and scaling high-performing teams
- Must have personal, hands-on experience (not solely team or agency oversight) building campaigns in Google Ads and Meta
- Candidates must have executed campaign builds, optimizations, and creative strategy at a high level with six-figure budgets
Responsibilities
- Own and scale paid acquisition (Google Ads, Meta), managing $150K+ monthly spend
- Drive full-funnel performance across landing pages, intake, and call center conversion
- Build and optimize growth systems including testing frameworks, CRM/MarTech, and attribution
- Improve speed-to-lead and conversion rates in partnership with intake and operations
- Optimize across paid, organic, and lifecycle channels to maximize lead quality and signed clients
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
1-10 employees
Job Search Resources
Career Resources
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