CRM & Retention Marketing Manager

ANINE BING•New York, NY

3h•Hybrid

About The Position

ANINE BING is looking for a CRM & Retention Marketing Manager to join their Ecommerce team. This is a build role at the intersection of lifecycle marketing and AI-powered personalization. The manager will own retention from strategy to execution, shape the CRM platform stack, and bring a modern approach to using data, automation, and AI to deepen customer relationships.

Requirements

5+ years of experience in CRM, lifecycle marketing, or retention marketing within a DTC or fashion brand.
Proven track record building and optimizing email and SMS programs — platform-agnostic, with a clear point of view on what good looks like.
Hands-on experience with AI tools applied to marketing, including predictive segmentation, generative content, automated testing, or intelligent send-time optimization.
Strong analytical skills with the ability to turn customer data into actionable strategies.
Hands-on experience with Shopify, ESP and CRM platforms, and marketing analytics tools.
Experience managing or mentoring at least one direct report.
Excellent written communication skills with an ability to brief creative teams and present clearly to leadership.

Responsibilities

Own lifecycle marketing strategy across email, SMS, and app push — from welcome through repeat purchase, reactivation, and loyalty. Build and run these programs.
Evaluate, recommend, and lead the implementation of the CRM and ESP stack, with a clear point of view on the right architecture for a brand at ANINE BING's stage and pace.
Partner with Performance Marketing on audience strategy, suppression logic, and the seam between paid acquisition and owned retention, ensuring customers acquired are not lost.
Work closely with the retail team to translate CRM data and segmentation intelligence into clienteling tactics in store, helping identify the right customers for outreach, engagement moments, and messages to deliver, aiming for a unified customer experience.
Brief and collaborate with the Creative team on lifecycle assets across campaigns, evergreen programs, and seasonal moments.
Build reporting frameworks tied to key metrics such as repeat rate, LTV, and lapsed rate, and translate data insights into actionable strategies.

Benefits

Flexible work schedules
Generous paid time off
Additional summer days to recharge and reset
Hybrid work schedule
Free daily in-office lunches
Comprehensive medical, dental, and vision coverage
ANINE BING covering a significant portion of the cost for medical, dental, and vision
Benefits extend to your family
Generous parental leave program
Generous employee discount
Seasonal wardrobe allotments