CRM Marketing Manager

eBay•Toronto, ON

1d•CA$85,600 - CA$114,300

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the team and the role: eBay Live is redefining the shopping experience by bringing real-time, interactive, and curated live events to buyers worldwide. From collectibles and fashion to luxury goods and sports memorabilia, we’re connecting communities with sellers through innovative, engaging live events. We are seeking an experienced and data-driven Marketing Manager to join the eBay Live CRM team. This role will be responsible for developing, executing, and optimizing multi-channel marketing campaigns designed to drive awareness, engagement, and consistent viewership for eBay Live, with a primary focus on the North American market. You will be required to work with cross-functional teams, including the eBay Live Business Unit, Marketing, Product and Analytics.

Requirements

Minimum of 4 years of relevant experience in CRM within an e-commerce or a retail environment.
Proven track record to develop and implement effective, multi-channel CRM strategies, including expertise in measurement and optimization.
Strong project management skills, with experience managing multiple initiatives simultaneously in a fast-paced environment.
Project management experience with strong sense of accountability; notable organizational skills, attention to detail, and ability to plan and prioritize in a fast paced environment
Excellent communication and collaboration skills, with the ability to work effectively across teams in different time zones.
A passion for customer excellence, coupled with a creative, innovative, and data-driven mindset.

Nice To Haves

Experience within Live commerce is a plus.

Responsibilities

Support the NA Marketing Lead in the development and execution of the North American CRM go-to-market strategy for eBay Live, focusing on key initiatives to drive awareness, engagement and viewership.
Closely monitor CRM performance and proactively recommend optimisation ideas and test and learn opportunities.
Support audience segmentation and targeting efforts in partnership with NA Marketing Lead, to ensure relevance and to maintain channel health.
Lead on the strategy and execution of key eBay Live moments, working closely with cross-functional teams to execute a customer-first and engaging CRM experience.
Work with creative agencies to develop and implement high-quality content and customer experiences that deeply resonate with the target audience.
Ownership of project timelines, including tracking campaign development & keeping stakeholders informed.