CRM & Lifecycle Marketing Manager

Wedgewood Weddings•San Diego, CA

2d•$85,000 - $95,000•Hybrid

About The Position

We’re looking for a strategic, hands-on CRM & Lifestyle Manager to lead and optimize our customer relationship management and lead nurture ecosystem across a fast-growing, multi-location hospitality business. This role is ideal for someone who thrives at the intersection of marketing, sales, systems, and customer experience. You should be comfortable jumping into both existing and evolving processes, managing enterprise-level CRM and automation platforms, and building scalable nurture strategies that improve conversion performance throughout the customer journey. You’ll play a key role in strengthening how leads move through our funnel — from first inquiry through booking — while partnering closely with marketing, sales, analytics, and web development teams to improve lead quality, automation, reporting, and customer experience.

Requirements

3+ years of hands-on CRM management experience
Experience with Salesforce and Salesforce Marketing Cloud
Proven success building and managing: Lead nurture sequences, Marketing automation workflows, Lifecycle campaigns, Customer journey strategies across multiple touchpoints
Experience supporting businesses with long sales cycles and high-consideration purchases
Experience supporting website migrations and CRM integrations
Strong understanding of lead management, segmentation, automation logic, and reporting
Strong analytical, organizational, and project management skills
Ability to balance strategy with execution in a fast-moving environment

Nice To Haves

Experience in hospitality, weddings, events, luxury services, travel, or related industries
Experience supporting multi-location or enterprise organizations
Familiarity with paid media attribution and customer acquisition funnels
Experience collaborating with web development and analytics teams
Knowledge of CRM best practices, data governance, and lifecycle strategy

Responsibilities

Manage and optimize Salesforce and Salesforce Marketing Cloud
Build, launch, and optimize lead nurture campaigns and lifecycle marketing workflows
Create and maintain audience segmentation strategies to improve personalization and conversion performance
Monitor CRM health, lead routing, automation logic, and campaign performance
Maintain data accuracy, consistency, and CRM integrity across systems
Develop nurture sequences for long sales cycles and high-consideration customer journeys
Optimize lead scoring, lead stages, and conversion pathways
Partner with sales and marketing teams to improve lead handoff and funnel efficiency
Identify opportunities to increase engagement, conversion rates, and customer retention through automation and personalization
Support website migrations and CRM-related integrations
Collaborate with web development and analytics teams on form integrations, tracking, QA, and customer data flow validation
Troubleshoot CRM and automation issues proactively and efficiently
Analyze campaign and funnel performance to identify opportunities for improvement
Build dashboards and reporting to provide actionable insights to leadership
Continuously test and optimize nurture strategies, workflows, and messaging