Senior Manager, CRM & Lifecycle Marketing

Levi Strauss•San Francisco, CA

4d•Hybrid

About The Position

Levi Strauss & Co. is seeking a strategic and data-driven Senior Manager to lead their Email, Push Notification, and SMS marketing programs. This role will guide strategy for multi-channel campaigns focused on customer engagement, repeat purchases, and revenue generation. The Senior Manager will manage a team of marketers and collaborate with various internal departments including creative, data science, analytics, loyalty, PR, product, retail, and e-commerce. While the primary focus is the US market, the role will also provide global support to local marketing teams, ensuring brand consistency and sharing best practices. The position is responsible for the overall strategy and results of email, push, and SMS communications, developing a holistic messaging plan that includes dedicated promotional sends and automated trigger programs. A key aspect of the role is managing the customer lifecycle through the development of customer journey maps and multi-touch campaigns for stages like welcome, cart abandonment, and win-back. The role also involves leveraging customer data for segmentation and personalization, driving program improvements through continuous testing of creative, frequency, copy, and audiences, and providing insights to creative teams. Collaboration with data science for segmentation strategies and with merchandising partners for product trends is essential. The Senior Manager will also manage relationships with technology partners and vendors, and lead and develop their team. Global support involves sharing insights and best practices with international teams.

Requirements

7+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email
Experience mentoring a team
Familiar with a variety of ESP and personalization tools
Experience improving performance through continuous testing and optimization
Experience working with creative teams and aligning to brand guidelines
Experience using web analytics platforms and SQL
Experience with Omnichannel programs supporting both e-commerce and retail

Responsibilities

Direct marketing ownership: Be responsible for overall strategy and results across all email, push, and SMS communications.
Create a holistic messaging plan that encompasses dedicated sends for things like important promotional moments and automated trigger programs based on data.
Manage the customer lifecycle: Develop customer journey maps and improve multi-touch campaigns to engage customers during main lifecycle stages such as welcome, cart abandonment, and win-back.
Segmentation and personalization: Use customer data to develop targeting segments and deliver personalization at scale.
Test and optimization: Improve to all programs through ongoing testing of creative, frequency, copy, and audiences.
Collaboration: Provide insights to creative teams that inform direction of future assets.
Partner with data science to improve segmentation strategy with behavioral or demographic insights.
Work with merchandizing partners to understand contemporary product selling trends.
Manage relationships with technology partners and vendors: Ensure we have the tools and partnerships we need to succeed.
Team leadership: Develop talent, build skillets, and allocate resources.
Provide global support: Share insights, test results, and best practices with local teams outside of the US market to help inform and lead their strategies.