Senior Lifecycle Marketing Manager
About The Position
We're hiring a Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team. This is a high-impact, high-visibility role sitting at the center of one of Chime's most important functions — where lifecycle marketing isn't a support act, it's core to how we grow. You will play a critical role in the planning, development, execution and measurement of growth marketing initiatives focused on the member lifecycle experience. This role owns key lifecycle journeys from creative brief to measuring business performance to drive company metrics. Sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive. If you’re scrappy, creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you. This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and CRM to plan and complete shared goals, delivering seamless experiences across the app, website, and all lifecycle channels.
Requirements
- 8+ years of lifecycle marketing experience, with a demonstrated track record of owning strategy — not just execution — across multi-channel programs (email, push, SMS, in-app).
- Strong self-starter with ability to set goals, handle rapidly shifting priorities and timelines, and think critically to develop creative solutions with limited resources
- Experience driving large impact through scaled/automated personalization capabilities
- Comfort operating in complex XFN environments — you've worked shoulder-to-shoulder with Product and Engineering and know how to drive alignment without formal authority.
- The ability to digest large data sets, ask the right questions, analyzing campaign results and finding opportunities to improve and optimize the performance going forward, communicating those insights and plans to partners
- Experience with marketing platforms (Braze, Looker, AI tools a plus), pushing the boundaries of what those systems can do
Nice To Haves
- AI experience preferred
Responsibilities
- Own, optimize, and expand lifecycle journeys across Growth's highest-priority programs — using data, experimentation, and AI to design smarter member experiences from enrollment through long-term engagement.
- Own and drive business metrics, with a focus on increasing lifecycle's measurable contribution to member growth, retention, and revenue.
- Identify, test, and scale new channels — including SMS, RCS, and emerging in-app surfaces — to deepen member engagement and expand lifecycle's reach.
- Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing
- Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact
- Work with analytics to measure and socialize findings and develop next steps toward bigger wins
- Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives
Benefits
- bonus
- competitive equity package
- 401k match
- medical, dental, vision, life, and disability benefits
- Generous vacation policy
- company-wide Chime Days
- bonus company-wide paid days off
- 1% of your time off to support local community organizations of your choice
- Annual wellness stipend
- Up to 24 weeks of paid parental leave for birthing parents
- 12 weeks of paid parental leave for non-birthing parents
- Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
501-1,000 employees
