Senior Lifecycle Marketing Manager

Chime Financial•San Francisco, CA

10h•Hybrid

About The Position

We're hiring a Senior Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team. This is a high-impact, high-visibility role sitting at the center of one of Chime's most important functions — where lifecycle marketing isn't a support act, it's core to how we grow. You will play a critical role in the planning, development, execution and measurement of growth marketing initiatives focused on the member lifecycle experience. This role owns key lifecycle journeys from creative brief to measuring business performance to drive company metrics. Sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive. If you’re scrappy, creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you. This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and CRM to plan and complete shared goals, delivering seamless experiences across the app, website, and all lifecycle channels.

Requirements

8+ years of lifecycle marketing experience, with a demonstrated track record of owning strategy — not just execution — across multi-channel programs (email, push, SMS, in-app).
Strong self-starter with ability to set goals, handle rapidly shifting priorities and timelines, and think critically to develop creative solutions with limited resources.
Experience driving large impact through scaled/automated personalization capabilities.
Comfort operating in complex XFN environments — you've worked shoulder-to-shoulder with Product and Engineering and know how to drive alignment without formal authority.
The ability to digest large data sets, ask the right questions, analyzing campaign results and finding opportunities to improve and optimize the performance going forward, communicating those insights and plans to partners.
Experience with marketing platforms (Braze, Looker, AI tools a plus), pushing the boundaries of what those systems can do.

Responsibilities

Own, optimize, and expand lifecycle journeys across Growth's highest-priority programs — using data, experimentation, and AI to design smarter member experiences from enrollment through long-term engagement.
Own and drive business metrics, with a focus on increasing lifecycle's measurable contribution to member growth, retention, and revenue.
Identify, test, and scale new channels — including SMS, RCS, and emerging in-app surfaces — to deepen member engagement and expand lifecycle's reach.
Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing.
Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact.
Work with analytics to measure and socialize findings and develop next steps toward bigger wins.
Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives.

Benefits

bonus
competitive equity package
401k match
great medical, dental, vision, life, and disability benefits
Generous vacation policy
company-wide Chime Days
company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend
Up to 24 weeks of paid parental leave for birthing parents
12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!