Lifecycle Marketing Manager

Ripple•New York, NY

3h•Hybrid

About The Position

At Ripple, we’re building a world where value moves like information does today. We are looking for a highly motivated, diligent, and data-driven Lifecycle Marketing Manager to join our Growth Marketing team. Reporting into the Director, Marketing Operations and Demand Generation, this role will help build and optimize email marketing campaigns that educate, engage, and convert our target audiences and ideal customer persona across the full buyer and customer lifecycle. In this role, you will lead the development and execution of email and nurture programs, ensuring campaigns are aligned with GTM strategy and regional requirements. You’ll partner closely with Growth Marketing, Content, Communications, Events, Product Marketing, Sales etc. to deliver timely and relevant messaging to our target audience across funnel stages. You'll also be a practitioner and champion of AI-powered tools — using them to accelerate content creation, personalization, and campaign optimization at scale. You’ll use data to continuously improve engagement and lead quality, support scalable lifecycle programs, and help ensure our email engine drives measurable impact on pipeline and revenue.

Requirements

3+ years of proven track record in email, lifecycle, or marketing operations roles.
Hands-on experience with a marketing automation platforms (Account Engagement (Pardot), HubSpot etc.).
Proven ability to write clear, persuasive, and conversion-focused email copy.
Strong understanding of segmentation, nurture programs, and B2B buying journeys.
Strong grasp of messaging frameworks, and value-based writing and comfortable writing for different personas and stages of the funnel.
Experience testing and iterating on copy using data and insights.
Ability to translate metrics into a story and share insights that position email campaigns as an impactful channel for moving pipeline.
Seasoned in process implementation and improvements for increasing program efficiency.
Experience working in collaborative, cross-functional, fast-paced environments.

Nice To Haves

Experience with AI features of marketing automation tools is a plus.

Responsibilities

Build, QA, and deploy email campaigns for lead nurture, product updates, and prospect and customer engagement.
Leverage AI tools (e.g., Claude, Gemini, or similar) to uplevel and accelerate campaign build, production, personalization, and A/B test iteration and reporting.
Write and refine high-performing email copy across the lifecycle—from top-of-funnel awareness and education to product adoption and expansion.
Adapt tone and messaging by persona, industry, funnel stage, and region while maintaining brand voice and consistency.
Run A/B tests on subject lines, preview text, copy, CTAs, and timing to improve email performance.
Use a marketing automation platform (Pardot/Account Engagement, HubSpot) to implement campaigns end-to-end.
Analyze and share performance metrics (open rates, CTR, CVR, MQL, and pipeline impact) frequently.
Collaborate with Marcomms, Product Marketing, and Sales teams to translate complex ideas into clear, persuasive, customer-first messaging.
Ensure compliance with GDPR, CAN-SPAM, CCPA, and industry best-practices— including emerging standards around AI-generated content transparency and data usage.
Support data hygiene, segmentation, and scalable email program design.

Benefits

Professional development budget to support other modes of learning.
Competitive salary, bonuses, and equity
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
Employee giving match
Mobile phone stipend
R&R days so you can rest and recharge
Generous wellness reimbursement and weekly onsite & virtual programming
Generous vacation policy - work with your manager to take time off when you need it
Industry-leading parental leave policies.
Family planning benefits.
Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events