Lifecycle Marketing Manager

Socure•Carson City, NV

About The Position

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day. Socure hires people who want that level of responsibility, who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. The Lifecycle Marketing Manager is responsible for building and optimizing Socure’s lifecycle programs across email and webinars to accelerate leads through the funnel and drive measurable pipeline and revenue impact. This individual contributor (IC) role owns end-to-end campaign strategy and execution in Marketo and Salesforce—from segmentation, journey design, and automation builds to reporting and optimization. The role requires close partnership with Sales, Demand Generation, Product Marketing, and RevOps to ensure lifecycle programs are tightly aligned with GTM priorities, scoring and routing rules, and follow-up SLAs. The ideal candidate is both strategic and hands-on, comfortable translating GTM goals into nurture architectures, building complex Marketo programs, and digging into performance data to continuously improve results.

Requirements

Owns end-to-end campaign strategy and execution in Marketo and Salesforce.
Comfortable translating GTM goals into nurture architectures.
Ability to build complex Marketo programs.
Ability to dig into performance data to continuously improve results.
Strategic and hands-on approach to marketing.
Strong test-and-learn mindset.
Bias for action and ownership of outcomes.
Ability to collaborate as “One Team” with cross-functional partners.
Clear communication skills.
Ability to use data to drive decisions and recommendations.
Expertise in Marketo.
Experience with Salesforce.
Experience with Zoom Webinars and ON24.
Knowledge of CAN-SPAM, GDPR, and CASL requirements.

Responsibilities

Own end-to-end email marketing and automation
Build, manage, and optimize all lifecycle email programs in Marketo, including nurture streams, trigger-based campaigns, re-engagement sequences, and promotional sends.
Implement segmentation strategies tied to funnel stage, persona, industry/vertical, and behavior signals (e.g., content engagement, event attendance).
Drive pipeline through webinar programs
Plan, produce, and optimize a regular webinar cadence across Zoom Webinars and ON24, owning the full lifecycle from topic ideation and speaker coordination to promotion, live execution, and post-event follow-up.
Design post-event nurture and sales follow-up motions that convert registrants and attendees into opportunities and pipeline.
Build and refine lead nurture architecture
Design multi-touch nurture journeys that move prospects from MQL to SQL, aligned to Socure’s funnel definitions and revenue targets.
Partner with Sales, SDR, and RevOps to align on lead scoring thresholds, routing logic, SLA handoffs, and messaging, using Salesforce as the shared source of truth.
Measure and report on pipeline contribution
Own lifecycle marketing reporting across Marketo and Salesforce, tracking MQLs, email- and webinar-influenced pipeline, webinar-sourced opportunities, and revenue attribution.
Build and maintain dashboards and recurring performance readouts for marketing and sales leadership, translating program performance into clear business impact.
Run continuous experimentation
Establish a rigorous A/B testing cadence across subject lines, CTAs, send timing, content formats, landing pages, and webinar structures.
Document insights and roll winning variants into standard programs to improve open rates, CTR, registration and attendance, conversion to MQL/SQL, and pipeline metrics.
Maintain database health and compliance
Oversee list hygiene, opt-in/opt-out handling, segmentation quality, and deliverability health within Marketo and Salesforce.
Ensure all programs comply with CAN-SPAM, GDPR, and CASL requirements, partnering with Legal/Compliance as needed.
Serve as the internal Marketo expert
Act as a go-to resource for lifecycle automation best practices, supporting marketing partners with email/webinar builds and troubleshooting.
Help evolve our campaign architecture, templates, and naming conventions to ensure scalability, consistency, and accurate attribution.
Demonstrate Socure leadership competencies
Operate with a strong test-and-learn mindset, bias for action, and ownership of outcomes.
Collaborate as “One Team” with cross-functional partners, communicate clearly, and use data to drive decisions and recommendations.