Lifecycle Marketing Manager

DragonFly Athletics • Hartselle, AL

4d

About The Position

About DragonFly Athletics DragonFly Athletics is a fast-growing SaaS platform serving 3,000+ schools and 650,000+ student athletes across 26 states. The platform helps schools manage athletic departments, communication, eligibility, and payments for student athletes. DragonFly is currently launching two major growth initiatives: Be A Tiger — a parent engagement and communication platform launching Summer 2026 Storefront & Payments — new revenue features for school athletic programs DragonFly already has a massive installed base of schools, coaches, and parents, but no dedicated marketing function yet. This role will be the first marketing hire responsible for activating that existing user base and building the company’s first growth engine. Role Overview This is a hands-on builder role, not a strategy-only marketing position. The Lifecycle Marketing Manager will own campaign execution, customer activation, and in-product marketing to drive adoption across the DragonFly ecosystem. You will work directly with the CEO and leadership team to: activate the existing 3,000 schools already using DragonFly drive adoption of new features launch the Be A Tiger parent engagement platform build the early marketing infrastructure for a scalable growth engine This role is ideal for a scrappy SaaS marketer who loves building from zero. You will not inherit a team or a marketing machine — you will build the first version of it yourself. What Success Looks Like In your first 90 days, success means: campaigns actively running to DragonFly’s existing school base adoption of key features increasing across schools launch messaging for Be A Tiger reaching coaches and parents measurable growth in parent engagement and feature adoption The goal is simple: Make sure the world knows about Be A Tiger. We start by activating the users DragonFly already has. Core Responsibilities 1. Campaign Execution (Primary Responsibility) Design and launch campaigns targeting DragonFly’s user base: coaches athletic directors school administrators parents Examples: email campaigns to coaches about new features messaging to parents about Be A Tiger adoption campaigns for underused features lifecycle campaigns to increase engagement You will personally: write campaign copy build and send emails segment audiences manage campaign schedules track results 2. In-Product Marketing & User Activation Work with the product team to drive adoption inside the DragonFly platform. Examples: in-app messaging onboarding flows feature announcements prompts to upgrade to premium features Tools may include: Pendo Appcues Intercom internal tooling 3. Customer Activation & Feature Adoption DragonFly already serves 3,000+ schools, but many features are underutilized. You will build campaigns to: increase feature adoption encourage coaches to use DragonFly communication tools drive parent engagement in the app Success is measured by: adoption rates engagement parent conversions 4. Messaging & Sales Enablement Work with the leadership team to develop simple, consistent messaging for: coaches schools parents state governing bodies You will translate product features into clear, actionable messages the sales and account teams can use. 5. Measurement & Iteration You will track campaign performance and continuously improve results. Examples: open rates activation rates parent engagement feature adoption This role requires someone comfortable with data-driven experimentation. What You Will NOT Be Doing This is not a brand marketing role. You will not be responsible for: PR campaigns large branding initiatives managing agencies overseeing a large marketing team You will be the builder, not the executive. Ideal Candidate Profile Must-Have Experience 3–7 years in lifecycle marketing, customer marketing, or product marketing experience running email or engagement campaigns in a SaaS company hands-on experience building campaigns (not just managing agencies) comfortable working without a marketing team Skills We Value You are someone who: likes building things from scratch enjoys shipping campaigns quickly writes clear, practical marketing copy thinks in terms of users and adoption enjoys testing and improving campaigns Bonus Experience B2B SaaS EdTech or sports technology in-product marketing tools (Pendo, Appcues, etc.) early-stage or startup environments Personality Fit This role requires someone who: thrives in ambiguity enjoys fast-moving environments can work directly with a founder is comfortable owning results You must be both: strategic enough to think about growth hands-on enough to execute campaigns yourself

Requirements

• 3–7 years in lifecycle marketing, customer marketing, or product marketing experience
• experience running email or engagement campaigns in a SaaS company
• hands-on experience building campaigns (not just managing agencies)
• comfortable working without a marketing team
• likes building things from scratch
• enjoys shipping campaigns quickly
• writes clear, practical marketing copy
• thinks in terms of users and adoption
• enjoys testing and improving campaigns
• thrives in ambiguity
• enjoys fast-moving environments
• can work directly with a founder
• is comfortable owning results
• strategic enough to think about growth
• hands-on enough to execute campaigns yourself

Nice To Haves

• B2B SaaS
• EdTech or sports technology
• in-product marketing tools (Pendo, Appcues, etc.)
• early-stage or startup environments

Responsibilities

• Campaign Execution (Primary Responsibility) Design and launch campaigns targeting DragonFly’s user base: coaches athletic directors school administrators parents Examples: email campaigns to coaches about new features messaging to parents about Be A Tiger adoption campaigns for underused features lifecycle campaigns to increase engagement You will personally: write campaign copy build and send emails segment audiences manage campaign schedules track results
• In-Product Marketing & User Activation Work with the product team to drive adoption inside the DragonFly platform. Examples: in-app messaging onboarding flows feature announcements prompts to upgrade to premium features Tools may include: Pendo Appcues Intercom internal tooling
• Customer Activation & Feature Adoption DragonFly already serves 3,000+ schools, but many features are underutilized. You will build campaigns to: increase feature adoption encourage coaches to use DragonFly communication tools drive parent engagement in the app Success is measured by: adoption rates engagement parent conversions
• Messaging & Sales Enablement Work with the leadership team to develop simple, consistent messaging for: coaches schools parents state governing bodies You will translate product features into clear, actionable messages the sales and account teams can use.
• Measurement & Iteration You will track campaign performance and continuously improve results. Examples: open rates activation rates parent engagement feature adoption This role requires someone comfortable with data-driven experimentation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees