Lifecycle Marketing Manager

Pangaea • Los Angeles, CA

1d • Remote

About The Position

We are searching for a Lifecycle Marketing Manager to lead the strategy and execution of Email and SMS. Reporting initially to the Sr. Director of Growth and Ecomm, but working closely with E-commerce, Growth, Customer Support, and Brand Marketing teams. This person will have the opportunity to generate and bring their ideas to life to ultimately drive growth and improve channel performance.
Role Summary
Own Email and SMS retention strategy across Lumin & Meridian, driving brand performance and revenue.

Requirements

• 2-4+ years hands-on Email/SMS experience (DTC or agency)
• Strong Klaviyo + Attentive expertise
• Proven in lifecycle campaigns, segmentation, testing, and performance analysis
• Highly organized, able to manage multiple brands/priorities
• Strong communication + analytical skills
• Proficient in Sheets/Excel + Slides

Nice To Haves

• Analytics tools (Amplitude, Sigma)
• Subscription business experience
• Some basic HTML knowledge
• CRM/data experience (flows, triggers, databases)
• PST timezone availability

Responsibilities

• Execute all Email (Klaviyo) & SMS (Attentive) brief, builds, QA, segmentation, deployments aligning with market specific data privacy and regulations.
• Partner cross-functionally to align lifecycle marketing with brand strategy.
• Run continuous A/B tests (creative, offers, timing, segmentation, LPs) and drive actionable insights
• Build and optimize audience segments to improve targeting and performance
• Monitor program health (deliverability, engagement, list growth) and optimize sign-up flows
• Set KPIs and reporting, making sure channel targets are met/exceeded
• Act as lifecycle SME, identifying new opportunities and best practices

Benefits

• Time off: Pangaea recognizes 14 paid holidays per year. We also have 6 additional “Pangaea Fridays” throughout the year where employees can get a head start on their weekend and take the whole day off. Lastly, we have a flexible time off policy and trust our employees to take vacation when they need it!
• Staff discount: All staff members are given $100 of credit per month to use on Pangaea products so that they can try, own (and love!) all the products we sell.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed