Lifecycle Marketing Manager
About The Position
Lifecycle Strategy & Conversion Systems Build and optimize nurture programs aligned to funnel stages Own MQL → SQL conversion and pipeline progression Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events) Email & Nurture Execution Own email execution, QA, testing, and reporting Improve performance through structured testing (in partnership with Growth) Ensure messaging aligns with campaign strategy and audience intent Funnel Infrastructure & Data Operations Operationalize audience segmentation defined by Growth Marketing Maintain clean lifecycle stages, triggers, and automation Partner with RevOps to ensure accurate data flow and reporting Campaign Conversion Support Translate campaign engagement into structured follow-up (nurtures, sequences, retargeted support) Ensure consistent prospect experience across lifecycle touchpoints
Requirements
- Marketing experience at a high growth, early stage startup
- 4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
- Experience building and optimizing nurture programs
- Strong understanding of funnel stages and buyer journeys
- Familiarity with segmentation, lifecycle automation, and email performance analysis
- Ability to translate campaign engagement into conversion programs
- Strong collaboration with RevOps or marketing operations teams
- Analytical mindset and comfort working with funnel metrics
- Experience in SMB-focused SaaS
- Experience with HubSpot, Salesforce or similar tools
- Experience supporting ABM or partner campaigns with targeted lifecycle follow-up
Responsibilities
- Build and optimize nurture programs aligned to funnel stages
- Own MQL → SQL conversion and pipeline progression
- Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events)
- Own email execution, QA, testing, and reporting
- Improve performance through structured testing (in partnership with Growth)
- Ensure messaging aligns with campaign strategy and audience intent
- Operationalize audience segmentation defined by Growth Marketing
- Maintain clean lifecycle stages, triggers, and automation
- Partner with RevOps to ensure accurate data flow and reporting
- Translate campaign engagement into structured follow-up (nurtures, sequences, retargeted support)
- Ensure consistent prospect experience across lifecycle touchpoints
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
