Lifecycle Marketing Manager

Mixpanel•New York City, NY

1d•Hybrid

About The Position

Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. The Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid, organic, and product-led channels. This role sits within that team as its dedicated lifecycle owner, accountable for the programs and systems that turn interest into pipeline and move high-quality leads toward a meeting. This role is early in building a true channel team, offering real ownership and influence over how this motion gets built. The Lifecycle Marketing Manager will own the always-on programs that drive conversion from handraiser to qualified meeting. This involves building the nurture infrastructure, establishing best practices, and partnering with regional campaign managers for scalable, repeatable plays. The focus is on high-quality engagement with the right accounts at the right moment, with the manager architecting this motion end-to-end. Collaboration with Marketing Operations and Performance Marketing is key to defining email's role in the GTM stack and operationalizing HubSpot as the lifecycle layer.

Requirements

4+ years in lifecycle, email, or demand gen marketing with clear ownership of a B2B nurture program from strategy through execution
Hands-on experience building in HubSpot (or a comparable MAP - Marketo) — segmentation, workflows, sequences, reporting
Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS context, with a track record of improving conversion rates
Comfortable navigating a stack that's still being defined — you can assess what's broken, prioritize what matters, and build without waiting for perfect conditions
Strong instincts on quality-over-volume lifecycle strategy: you know how to drive engagement without burning your audience
Able to partner effectively with both technical (ops, engineering) and non-technical (regional marketers, field) stakeholders
Analytical mindset, you measure what you build, and you use data to iterate

Nice To Haves

Experience building lifecycle programs at a product-led growth company
Background in sales-assisted + PLG hybrid motions where lifecycle bridges both
Familiarity with Qualified or similar handraiser/chat tools
Experience working alongside or standing up a Marketing Ops function from early stages

Responsibilities

Own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking
Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows
Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement between lifecycle, sales outreach, and product-led touchpoints
Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays, reducing ad hoc execution and increasing consistency
Define and enforce email best practices across the org, including cadence, segmentation, and suppression logic to protect deliverability and audience trust
Instrument lifecycle performance in Mixpanel, guide building of dashboards that track funnel conversion, sequence performance, and influence on pipeline
Partner with Performance Marketing on handraiser conversion strategy, aligning paid and lifecycle motions around shared pipeline goals
Work with the Marketing Ops team to bring clarity to tool ownership and use cases, particularly across HubSpot and any overlapping systems