Lifecycle Marketing Manager

DragonFly Athletics•Hartselle, AL

About The Position

DragonFly Athletics is a fast-growing SaaS platform serving 3,000+ schools and 650,000+ student athletes across 26 states. The platform helps schools manage athletic departments, communication, eligibility, and payments for student athletes. DragonFly is currently launching two major growth initiatives: Be A Tiger — a parent engagement and communication platform launching Summer 2026 Storefront & Payments — new revenue features for school athletic programs DragonFly already has a massive installed base of schools, coaches, and parents, but no dedicated marketing function yet. This role will be the first marketing hire responsible for activating that existing user base and building the company’s first growth engine. This is a hands-on builder role, not a strategy-only marketing position. The Lifecycle Marketing Manager will own campaign execution, customer activation, and in-product marketing to drive adoption across the DragonFly ecosystem. You will work directly with the CEO and leadership team to: activate the existing 3,000 schools already using DragonFly drive adoption of new features launch the Be A Tiger parent engagement platform build the early marketing infrastructure for a scalable growth engine This role is ideal for a scrappy SaaS marketer who loves building from zero. You will not inherit a team or a marketing machine — you will build the first version of it yourself.

Requirements

3–7 years in lifecycle marketing, customer marketing, or product marketing
experience running email or engagement campaigns in a SaaS company
hands-on experience building campaigns (not just managing agencies)
comfortable working without a marketing team
likes building things from scratch
enjoys shipping campaigns quickly
writes clear, practical marketing copy
thinks in terms of users and adoption
enjoys testing and improving campaigns
thrives in ambiguity
enjoys fast-moving environments
can work directly with a founder
is comfortable owning results
strategic enough to think about growth
hands-on enough to execute campaigns yourself

Nice To Haves

B2B SaaS
EdTech or sports technology
in-product marketing tools (Pendo, Appcues, etc.)
early-stage or startup environments

Responsibilities

Campaign Execution (Primary Responsibility)
Design and launch campaigns targeting DragonFly’s user base: coaches, athletic directors, school administrators, parents
You will personally: write campaign copy, build and send emails, segment audiences, manage campaign schedules, track results
In-Product Marketing & User Activation
Work with the product team to drive adoption inside the DragonFly platform.
Customer Activation & Feature Adoption
DragonFly already serves 3,000+ schools, but many features are underutilized.
You will build campaigns to: increase feature adoption, encourage coaches to use DragonFly communication tools, drive parent engagement in the app
Success is measured by: adoption rates, engagement, parent conversions
Messaging & Sales Enablement
Work with the leadership team to develop simple, consistent messaging for: coaches, schools, parents, state governing bodies
You will translate product features into clear, actionable messages the sales and account teams can use.
Measurement & Iteration
You will track campaign performance and continuously improve results.